Assistant Manager Trade Marketing

About the Role

Qiddiya is seeking an Assistant Manager, Trade Marketing for a full-time position in Riyadh, Saudi Arabia. This role is responsible for developing and executing trade marketing strategies that drive awareness, demand, conversion, and commercial performance across Qiddiya's destinations, attractions, experiences, and campaigns. The Assistant Manager supports the creation of consumer propositions, go-to-market plans, promotional campaigns, and partner activation programs to maximize visitation, revenue generation, and return on marketing investment.

The role involves close collaboration with Destination Marketing, Commercial, Sales, Partnerships, Loyalty, Digital Marketing, and Operations teams to ensure marketing initiatives effectively reach target audiences and deliver measurable business outcomes.

Key Responsibilities

• Support the development and execution of trade marketing strategies aligned with business and destination objectives.
• Plan and execute marketing activities across trade partners, distributors, travel operators, ticketing platforms, and promotional channels.
• Develop trade activation plans to drive demand generation, lead conversion, and visitation growth.
• Ensure marketing programs effectively support seasonal campaigns, destination launches, events, and new product offerings.
• Develop and execute integrated go-to-market plans for destination experiences, attractions, promotions, and new offerings.
• Coordinate cross-functional launch activities with Marketing, Commercial, Digital, Partnerships, and Operations teams.
• Develop and manage promotional campaigns, special offers, packages, and value-added propositions.
• Monitor promotion performance and recommend enhancements to maximize revenue and customer uptake.
• Collaborate with relevant stakeholders to define and enhance destination, attraction, and entertainment propositions.
• Implement trade marketing programs designed to increase awareness, consideration, bookings, and visitation.
• Establish performance metrics and KPIs for trade marketing campaigns and activations.
• Build and maintain relationships with internal stakeholders and external marketing partners.

Go-to-Market Planning and Optimization

This role involves developing and executing integrated go-to-market plans for various offerings, coordinating cross-functional launch activities, and supporting market segmentation to maximize campaign effectiveness. It also includes ensuring timely delivery of marketing assets and promotional content.

Offer and Consumer Proposition Development

The Assistant Manager will develop and manage promotional campaigns, special offers, and value-added propositions in close collaboration with commercial stakeholders. Responsibilities also include defining and enhancing destination and entertainment propositions, translating consumer insights into marketing messages, and ensuring alignment with target audience needs.

Performance and Stakeholder Management

The role requires establishing performance metrics and KPIs for trade marketing campaigns, tracking effectiveness, and analyzing marketing and sales data to identify trends and improvement areas. It also involves building and maintaining relationships with internal stakeholders and external marketing partners, coordinating with tourism partners, and supporting co-marketing opportunities.

Qualifications and Experience

• Education: Bachelor's degree in Marketing, Business Administration, Communications, Tourism, Hospitality, or a related field.
• Experience: 5-7 years of experience in Trade Marketing, Brand Marketing, Destination Marketing, Commercial Marketing, or Consumer Marketing.
• Demonstrated experience in developing and executing go-to-market strategies and promotional campaigns.
• Experience managing marketing performance, conversion optimization, and ROI reporting.
• Experience within tourism, entertainment, hospitality, retail, travel, leisure, or destination marketing sectors is preferred.