Community Associate Manager

About the Role

Majid Al Futtaim Lifestyle is seeking a Community Associate Manager to join their team in Riyadh. This role is responsible for creating brand awareness and building brand loyalty through community activations. The Community Associate Manager will focus on establishing locally relevant relationships and fostering long-term connections with studios and brand ambassadors to expand reach and diversify the lululemon community.

Key Responsibilities

• Build and maintain strong relationships with shopping centers, city studios, ambassadors, and local athletes to strengthen brand presence.
• Plan and execute community initiatives, events, and photoshoots that drive engagement and differentiate the brand.
• Coordinate with store teams and ambassadors for product seeding, ensuring proper brand representation and high-quality image material for digital use.
• Manage community requests and maintain an updated calendar of all community activities by tier, acting as a brand guardian.
• Oversee community initiatives and store opening activities, ensuring budget compliance and adherence to brand standards.
• Monitor, report, and evaluate the impact of community and marketing initiatives while supporting the Dare Today, Change Tomorrow sustainability strategy.
• Build and maintain strong relationships with store ambassadors, store teams, influencers, and key community figures.
• Engage and collaborate with local athletic communities and affiliated studios to strengthen brand presence and community connection.

Qualifications and Experience

• A diploma in business, marketing, or a related subject is required. A Bachelor’s degree is an asset.
• A minimum of 5 years’ experience in marketing or event management is essential.
• Background in the fitness industry is highly preferred.
• Strong understanding of community engagement and brand activation within the fitness or lifestyle sector.

Work Type

This is a regular employment opportunity for a professional seeking to contribute to brand community development.

Location

This position is based in Riyadh, Saudi Arabia.

Application Information

Salary for this position will be discussed during the interview process.