Operation Director📣 إعلان

About Tas'Helat Marketing

Tas'Helat Marketing, a prominent fuel stations chain, is seeking an experienced Operation Director to join its team. This full-time position is based in Riyadh, Saudi Arabia, and plays a critical role in overseeing the company's extensive retail network operations.

Role Overview

The Operation Director will be responsible for developing and executing the overall operations strategy, ensuring alignment with company goals and market dynamics. This role focuses on driving continuous improvement initiatives to enhance efficiency, profitability, and customer experience across the entire fuel retail network, including COCO, DODO, and CODO stations.

Key Responsibilities

• Develop and execute the operations strategy, leading annual business planning for volumes, revenues, margins, and operational KPIs.
• Oversee daily operations of all fuel retail networks through regional leadership, ensuring consistent implementation of operating standards, SOPs, and brand guidelines.
• Ensure full compliance with company HSSEQ standards, statutory and regulatory requirements, and forecourt safety protocols, leading emergency response and incident management.
• Achieve retail revenue, margin, and cost efficiency targets, leading budget development and controlling operating expenses across the retail network.
• Approve business cases for station investments, KDR projects, upgrades, and operational initiatives, and oversee B2B commercial operations.
• Collaborate with various teams on network development and expansion, reviewing feasibility studies and ensuring operational readiness for new and redeveloped stations.
• Lead and mentor Regional Managers, Deputy Regional, and operational teams, developing competency frameworks, training plans, and succession pipelines.
• Own the customer service agenda for all retail stations, overseeing improvement plans based on Mystery Shopper, Google Review, and customer feedback.
• Coordinate with Supply and Distribution to ensure seamless fuel availability, inventory accuracy, and optimize logistics performance.
• Lead the implementation of digital tools such as POS, SAP systems, mobile apps, and fleet card systems to increase operational efficiency and customer convenience.
• Present monthly and quarterly performance reports to senior leadership, ensuring strict governance of operational policies, audits, contracts, and dealer agreements.

Required Qualifications

• Education: Bachelor’s Degree in Business Administration, Engineering, Marketing, Economics, or a related field. An MBA or Master’s degree in Management, Business Analytics, or Operations is preferred.
• Professional Experience: 7-12 years of experience in fuel retail operations, retail network management, oil & gas downstream operations, or related sectors.
• A minimum of 5 years in a senior managerial role such as Regional Manager, Senior Operations Manager, or Operations Head.
• Proven experience managing large-scale retail networks (COCO, DODO, CODO) and B2B fleet card operations.
• Demonstrated experience in operation strategy, HSE compliance and audit, fuel supply chain and logistics, station automation, SAP, POS and retail systems, budgeting and P&L ownership, and retail network expansion projects (new builds, renovation, KDR).

Essential Skills and Competencies

• Strong understanding of fuel station operations, forecourt safety, customer service models, and retail profitability levers.
• Proficiency in budgeting, forecasting, cost control, and productivity improvement.
• Experience with SAP, POS systems, station automation, fleet card systems, and mobile applications.
• Ability to lead digital transformation and operational system improvement projects.
• Strong leadership skills, capable of managing large teams across multiple regions.
• High-level communication, negotiation, and stakeholder management capabilities.
• Ability to make strategic, data-driven decisions under pressure.
• Excellence in people development, performance management, and coaching.
• A customer-focused mindset with a commitment to service excellence.

Work Environment and Application

This is a full-time position based in Riyadh, Saudi Arabia. The role involves working within a dynamic environment focused on operational excellence and continuous improvement across a wide retail network. Salary for this position will be disclosed during the interview process.