Sales Director ME & Africa

About PAVIGYM

PAVIGYM is a global leader in high-end gym flooring and high-performance surfaces, with over 60 years of experience and installations in more than 100 countries. The company focuses on innovation, quality, and creating effective training spaces, supported by a team that values collaboration, respect, responsibility, and positive energy.

Role Overview

PAVIGYM is seeking a Sales Director ME & Africa to lead the development of its distribution network, strategic accounts, and new business opportunities across the Middle East and Africa region. This full-time position is based in Riyadh, Saudi Arabia, and focuses on achieving sustainable and profitable growth by strengthening partnerships and creating long-term value for key customers. The role involves significant impact on the company's growth in a region with potential in the fitness sector.

Key Responsibilities

• Lead the recruitment, development, and performance evaluation of distributors and regional partners.
• Formalize partnership agreements and implement a management model based on key performance indicators (pipeline, opportunity conversion, stock availability, market penetration).
• Ensure compliance with the company’s commercial, operational, and brand positioning standards.
• Develop and strengthen commercial relationships with leading operators and strategic accounts in the region.
• Lead the definition and execution of account development plans, including objectives, milestones, product strategy, and key decision-maker mapping.
• Coordinate commercial strategy and operational activity for key accounts in collaboration with regional distributors.
• Drive the expansion and development of new markets within the assigned territory.
• Identify, recruit, and develop new strategic distributors, partners, and resellers.
• Build collaborative relationships with industry specifiers and influencers, including architects, designers, consultants, and equipment manufacturers.
• Lead the development of high-value vertical segments, with a focus on Hospitality, Hotels, Wellness, and major international operators.
• Represent the company at trade fairs, events, and other relevant industry activities.
• Prepare demand forecasts and anticipate risks related to product availability and supply capacity.
• Coordinate technical, commercial, logistics, and service requirements with corporate teams.
• Act as the key link between the market and the organization, ensuring effective communication and management of priorities.
• Provide sales forecasts, regular reporting, and ongoing monitoring of strategic opportunities.

Candidate Profile

The ideal candidate will possess over 10 years of experience in a relevant sales leadership role. This position requires a combination of strategic business acumen, initiative, and the ability to grow business effectively. Candidates should be confident in developing distributor networks and key accounts, comfortable in multicultural environments, and disciplined in converting market opportunities into structured projects. Clear communication, complexity management, and a focus on profitable and sustainable growth are essential. Professionalism, credibility, and positive energy are also key attributes.

Compensation and Benefits

PAVIGYM offers a competitive compensation package that includes a fixed salary and a variable incentive plan linked to regional performance. The role provides the opportunity to lead commercial development in a strategic international region, work with a premium product portfolio, and engage with leading fitness operators, franchise networks, and distributors across ME and Africa. The position also offers direct exposure to senior leadership within a collaborative international team.

Application Process

Interested candidates who meet the qualifications and are prepared to contribute to PAVIGYM’s growth in the Middle East and Africa region are encouraged to apply.