Senior Data Scientist

About NeoStats

NeoStats is a data and analytics firm established in 2022, headquartered in the UAE with operations in India and the UK. The company provides end-to-end data and analytics services, focusing on transforming clients into data-driven organizations to create competitive advantages. NeoStats comprises industry veterans who facilitate structural transformations in analytics through expertise, partnership, and comprehensive implementation approaches.

The Role: Senior Data Science Consultant – Cards Marketing Analytics

NeoStats is seeking a Senior Data Science Consultant specializing in Cards Marketing Analytics to join its team in Jeddah, Saudi Arabia. This contract role involves applying advanced analytics and predictive modeling to develop marketing strategies for credit and debit card portfolios. The consultant will deliver actionable insights to client teams, leveraging extensive experience in banking analytics, particularly within cards marketing.

Key Responsibilities

• Develop predictive models to identify customer targeting opportunities, enhance spend growth, improve retention, and reduce churn.
• Create customer segmentations for credit and debit card portfolios to support lifecycle marketing, campaign strategy, and personalization efforts.
• Analyze campaign performance across various segments, products, channels, and customer behaviors, providing actionable insights.
• Design and implement test-and-learn frameworks, including control groups, campaign measurement logic, and post-campaign performance reviews.
• Collaborate with client teams to ensure analytical outputs are practical, explainable, and ready for business adoption.

Required Qualifications and Experience

• A minimum of 6 years of experience in data science, advanced analytics, or analytics consulting.
• Strong banking experience, specifically with credit card and debit card products.
• Demonstrated expertise in marketing analytics, predictive modeling, customer segmentation, campaign analytics, and portfolio analytics.
• Proficiency in Python, SAS, and SQL, with practical experience handling large banking datasets such as customer profiles, card transactions, and campaign history.
• Solid understanding of statistical modeling, machine learning, model validation, and performance tracking.
• Ability to communicate complex analytical outputs clearly to business stakeholders and prepare senior-level presentations, reports, and documentation.
• Experience working with marketing, product, risk, and data teams within a banking environment.
• Possession of a consulting discipline, including structured problem-solving, ownership, and timely delivery.
• Comfortable working as a contractor on client-facing engagements in Saudi Arabia.

Preferred Skills and Knowledge

• Current location within Saudi Arabia.
• Exposure to card lifecycle analytics, including acquisition, activation, usage, spend growth, retention, and attrition.
• Familiarity with campaign management platforms, CRM systems, or marketing automation tools.
• Experience with A/B testing, uplift modeling, next-best-action, offer optimization, or customer lifetime value models.
• Knowledge of cloud-based data platforms and modern analytics environments.

Work Environment

This role is a contract position based in Jeddah, Saudi Arabia, requiring direct client engagement. The successful candidate will work within a dynamic environment, collaborating with various client teams to implement data-driven marketing strategies.