Senior Influencer Marketing Specialist

About the Role

VIPKid is seeking a Senior Influencer Marketing Specialist to join the team in Riyadh, Saudi Arabia. This full-time role focuses on leading influencer marketing initiatives for DinoAI within the Saudi Arabian market. The specialist will be responsible for identifying, engaging, and managing local creators, developing culturally relevant campaigns, and driving brand awareness, user acquisition, and business growth.

Key Responsibilities

• Develop and execute influencer marketing strategies tailored to the Saudi market, aligning with DinoAI's brand positioning and growth objectives.
• Identify, evaluate, and recruit relevant influencers and content creators across platforms such as Snapchat, TikTok, Instagram, and YouTube.
• Build and maintain a high-quality creator pipeline, including macro, mid-tier, micro-influencers, and KOCs, assessing authenticity, audience demographics, engagement quality, brand fit, and commercial potential.
• Manage influencer outreach, relationship building, commercial negotiations, and partnership agreements independently.
• Negotiate collaboration fees, deliverables, content usage rights, whitelisting, and repurposing permissions.
• Plan and execute influencer campaigns covering product awareness, app trials, user acquisition, and conversion.
• Collaborate with creators to develop authentic, engaging, Arabic-first content that resonates with Saudi audiences, ensuring alignment with brand guidelines and local cultural expectations.
• Monitor influencer campaign performance using metrics such as reach, engagement, CPM, CPC, CPA, installs, conversion rates, and ROI/ROAS.
• Evaluate creator performance, optimize budget allocation, content formats, and partnership strategies, and establish structured campaign reporting.
• Leverage AI tools for influencer discovery, audience research, competitor analysis, content ideation, and campaign reporting, ensuring human verification for authenticity and suitability.

Qualifications and Experience

Candidates should possess 2-5 years of experience in influencer marketing. The ideal candidate will have a strong understanding of the Saudi creator ecosystem and proven experience managing end-to-end influencer partnerships.

Required Skills

• Ability to combine creative storytelling with data-driven performance optimization.
• Strong negotiation and relationship-building skills.
• Proficiency in monitoring campaign performance metrics and optimizing strategies.
• Experience with AI tools for influencer operations is preferred.

Work Environment

This is a full-time position based in Riyadh, Saudi Arabia. The role requires collaboration with internal content, creative, paid media, and growth teams to amplify high-performing creator content.

Application Process

Further details regarding the application process and salary will be disclosed during the recruitment stages.