SPECIALIST DIGITAL CHANNEL OPERATIONS

About the Role

alfanar Group is seeking a Specialist, Digital Channel Operations to join their team in Riyadh. This full-time role serves as the technical backbone for the company's digital platforms, focusing on managing websites, enhancing search engine visibility, and executing automated email and SMS campaigns. The specialist will bridge marketing and web technology to ensure digital experiences are efficient, modern, and optimized for lead conversion.

Key Responsibilities

• Manage daily operations of core digital infrastructure, with a strong focus on the website, digital product catalogs, and dedicated landing pages.
• Update and maintain web content, technical datasheets, and digital assets to ensure structural accuracy, responsiveness, and alignment with corporate guidelines.
• Ensure proper functionality, platform uptime, security configuration, and optimal page-load speeds across all web touchpoints.
• Upload, format, and publish technical content across web management systems (CMS) in line with approved campaign deployment timelines.
• Coordinate with internal IT departments and external web development teams for seamless deployment of new digital platforms or portal features.
• Support the technical localization, code embedding, and structural formatting of digital assets for diverse regional sites.

Accountability Areas

This role encompasses accountability across several critical areas to ensure robust digital operations and compliance:

• Digital Channel Infrastructure & Management
• Technical Deployment & Platform Coordination
• Search & Analytics Operations Support
• Data Hygiene, Tracking & System Flow
• User Experience & Technical Issue Resolution
• Compliance, Security & Governance

Role Accountabilities

The Specialist will be accountable for key operational and quality aspects within the role:

• HR Proficiency
• Delivery
• Problem-Solving
• Quality
• Business Process Improvements
• Compliance
• Health, Safety, and Environment

Qualifications and Experience

Candidates should possess 2-5 years of relevant experience in digital channel operations or a similar technical marketing role.