Social Media Marketing Manager

Role Overview

The Social Media Manager will be responsible for developing and executing the social media strategy and content planning across Instagram and TikTok. This role focuses on strategic oversight and content coordination, with no requirement for photography, videography, or design execution, though these skills are considered a bonus. The position is based in Makkah, with a preference for candidates located in or near Jeddah or Makkah.

Key Responsibilities

• Develop and maintain a comprehensive content calendar for Instagram and TikTok.
• Generate post ideas and concepts that align with brand identity and sales objectives for a bilingual audience (English/Arabic).
• Manage the overall social media strategy, including content mix, posting frequency, campaign integration, and growth tactics.
• Conduct community management by responding to comments and direct messages, engaging with followers, and monitoring brand mentions.
• Track performance metrics such as engagement, reach, and follower growth, adjusting strategy based on analytical insights.
• Coordinate with the studio to brief and acquire necessary content, including raw photos, videos, product information, and promotional details.
• Stay informed on current Instagram and TikTok trends relevant to craft, design, and product brands.

Work Schedule

This is a part-time position. Core coverage is required from Wednesday to Saturday, with posting activities concentrated around the weekend and the preceding days, which represent the company's peak sales period.

Qualifications and Requirements

• Proven experience (2-5 years) managing Instagram and TikTok for a brand, with a portfolio or examples of previous work required.
• Strong understanding of content strategy, including the rationale behind content creation.
• Comfortable with community management, maintaining a professional tone appropriate for a premium/craft brand.
• Based in or near Jeddah or Makkah is preferred, though not mandatory if the candidate is fully remote-capable.

Desired Skills (Optional)

• Basic photography or short-form video editing skills.
• Proficiency in graphic design tools such as Canva or similar for quick post assembly.