Business Development Officer OOH

About the Role

Saudia Dairy & Foodstuff Company (SADAFCO) is seeking a Business Development Officer for the Out-of-Home (OOH) sector in Abha. This full-time role focuses on expanding the company's presence within the Food Service street channel, which includes cafeterias, cafes, juice shops, restaurants, and catering companies. The position is field-based and requires a strong understanding of sales and customer relationship management.

Role Purpose and Context

The Business Development Officer is responsible for both acquiring new customers and retaining existing clients within the specified Food Service street channel. This involves direct engagement with businesses to drive sales and ensure customer satisfaction, contributing directly to the company's growth objectives in the region.

Key Responsibilities

• Identify, approach, and onboard new customers within the street channel segment.
• Achieve monthly, quarterly, and annual sales targets.
• Conduct regular visits to existing customers to strengthen relationships and increase sales volume.
• Build a robust pipeline of prospective clients in the F&B segment.
• Develop and implement customer-specific strategies to ensure long-term engagement and satisfaction.
• Resolve customer issues promptly and professionally to maintain high retention rates.
• Monitor sales performance and report daily/weekly activity to the Food Service Sales Manager.
• Provide market feedback regarding competitor activities, pricing, and product acceptance.
• Utilize CRM tools or reporting sheets to track customer interactions and sales funnel progression.
• Coordinate with logistics and delivery teams to ensure product availability and timely order fulfillment.
• Collaborate with marketing and trade marketing teams for promotion execution.
• Maintain deep knowledge of SADAFCO product lines and pricing structures.
• Educate new clients on product use, shelf-life, and food safety handling when required.

Qualifications and Experience

• 4 years of relevant experience in business development or sales.
• Demonstrated strong sales skills.
• Knowledge of the market, particularly within the Food Service sector.
• Ability to manage customer relationships effectively.

Work Environment

This is a field-based position operating within the Abha region, requiring regular travel to customer locations within the street channel. The role involves collaboration with various internal teams including logistics, delivery, marketing, and trade marketing.

Application Process

Interested candidates are invited to apply for this full-time position. Salary details will be discussed during the interview process.