Job Summary:We seek a creative and data-driven Digital Marketing Specialist (Saudi Nationals Only) to lead our online marketing efforts. You will be responsible for planning, executing, and optimizing digital campaigns that drive customer engagement, boost online orders, and grow Lezzo’s brand across platforms like Instagram, TikTok, Google, and food delivery apps.
Key Responsibilities:- Develop and manage digital marketing campaigns across social media, Google Ads, and Meta platforms.
- Create engaging, original content for Instagram, TikTok, and Snapchat aligned with Lezzo’s brand voice.
- Monitor and grow follower engagement and online community interaction.
- Optimize ad performance through A/B testing, targeting, and analytics.
- Collaborate with designers, photographers, and influencers to deliver campaign assets.
- Coordinate promotions, product launches, and seasonal campaigns online.
- Track and report key performance indicators (KPIs) such as ROI, engagement rate, reach, and conversions.
- Manage the restaurant’s presence on food delivery platforms (HungerStation, Jahez, etc.), ensuring visibility and accuracy.
- Analyze trends, competitors, and customer behavior to improve strategy.
- Stay up-to-date with digital trends and algorithm updates.
Qualifications:- Bachelor’s degree in Marketing, Communications, or a related field.
- 2 years of experience in digital marketing, preferably in F&B or retail.
- Strong knowledge of Meta Ads Manager, Google Ads, and social media tools.
- Excellent writing and storytelling skills in both Arabic and English.
- Creative thinker with a strong eye for design and content quality.
- Understanding of SEO and website analytics (Google Analytics).
- Experience with food delivery app platforms is an advantage.
27 days ago
