Country Business Leader PI (Peripheral Intervention)

About BD and the Peripheral Intervention Business Unit

BD is a global medical technology company focused on advancing health. The Peripheral Intervention (PI) business unit provides a comprehensive range of medical products, devices, and services for the treatment of peripheral arterial and venous disease, cancer detection, and end-stage renal disease and maintenance.

The Role of Country Business Leader PI

BD is seeking a Country Business Leader for Peripheral Intervention (PI) in Riyadh, Saudi Arabia. This full-time role involves developing and implementing business strategies to ensure continued growth of the PI Business, sales, and profitability in line with overall business strategy and Sales/GP targets. The Leader will manage sales and marketing operations to achieve monthly, quarterly, and annual sales, GP, and OIBT goals, successfully implement the agreed Go-To-Market (GTM) model, and promote PI products and services while strengthening team capabilities and expanding geographical coverage. The position requires 5-10 years of relevant experience.

Key Responsibilities

• Lead the development and execution of business and marketing plans, pricing strategies, commercial policies, and promotional initiatives across all PI platforms in Saudi Arabia to achieve or exceed sales, GP, and OIBT targets.
• Lead, develop, and inspire a high-performing team by fostering a culture of accountability, collaboration, talent development, and continuous improvement.
• Establish and strengthen partnerships with key decision-makers, influencers, and opinion leaders across the healthcare ecosystem.
• Manage demand planning, inventory forecasting, annual budgeting, and ongoing financial forecasts to ensure accurate sales and profitability.
• Build and maintain strategic relationships with government entities, the Ministry of Health, key opinion leaders, and healthcare decision-makers to influence healthcare policies, funding priorities, and regulatory frameworks.
• Identify and pursue new growth opportunities within the PI portfolio by leveraging market intelligence, emerging trends, and evolving customer needs.
• Lead market research, business analytics, and performance assessments to drive informed strategic decision-making and optimize platform performance.
• Monitor market dynamics, competitor activities, and industry trends, developing effective counterstrategies to protect and expand market share.
• Develop and articulate customer-centric value propositions tailored to target market segments.
• Drive the successful launch of new products and line extensions through comprehensive commercialization and adoption strategies.
• Ensure timely registration and regulatory compliance of the PI portfolio to support business continuity and growth objectives.
• Represent BD at industry conferences, scientific congresses, customer events, and professional forums as required.
• Manage promotional investments and expenses within approved budgets while maximizing return on investment.
• Foster a culture of collaboration, knowledge sharing, and teamwork across functions, businesses, and regional teams.
• Uphold BD’s standards of ethics, integrity, compliance, and professional conduct in all business activities, championing FCPA, Global Trade, and corporate compliance requirements.
• Lead the development and execution of national framework agreements to support sustained business growth and market access.
• Collaborate with META regional teams to define market segmentation, targeting, and growth strategies that accelerate penetration and expansion into new market segments.

Candidate Profile

The ideal candidate will have 5-10 years of experience in a relevant field, demonstrating leadership capabilities in sales and marketing operations within the medical technology sector. A strong understanding of the healthcare ecosystem in Saudi Arabia, including government entities and regulatory frameworks, is essential. The role requires a professional committed to ethical conduct and compliance.

Working at BD

At BD, employees are encouraged to contribute to advancing healthcare. The company fosters a culture of learning, growth, and collaboration, emphasizing the value of in-person interaction for accelerated learning, deeper collaboration, and a stronger organizational culture.