Marketing Manager📣 Job Ad

Join OPSWAT as a Field Marketing Manager!
We are a global leader in IT, OT, and ICS critical infrastructure cybersecurity, dedicated to delivering a comprehensive platform that provides organizations and enterprises with the tools necessary to protect their networks and ensure compliance. With over 20 years of innovation, we have gained the trust of more than 1700 institutions worldwide.

The Position
As a Field Marketing Manager, you will play a crucial role in executing our field marketing activities and driving business growth in the META Region. You will be a strategic thinker with a strong background in field marketing and communications, working closely with sales teams and various internal departments.

Key Responsibilities:

• Plan and execute marketing activities aligned with field dynamics, such as tradeshow and regional events.
• Support sales teams in marketing initiatives, including webinars and local collaborations.
• Manage the logistics for workshops and events.
• Assist in the planning and execution of marketing campaigns and programs.
• Oversee vendor contracts and procurement processes.
• Coordinate quarterly partner webinars and provide support for joint marketing initiatives.

What We Need From You:

• Bachelor’s degree in marketing.
• 3+ years in B2B tech channel marketing and operations.
• Experience in managing email and social media campaigns.
• Strong organizational skills and problem-solving abilities.
• Ability to travel throughout META as necessary.
• Excellent communication skills and proficiency in PowerPoint, Word, and Excel.

At OPSWAT, we value diversity and equal opportunity. We are committed to creating an inclusive environment for all employees and applicants.

About Us:
Mazadak is a dynamic startup focused on delivering innovative solutions in the auctions industry. We are committed to driving growth and enhancing customer experiences through strategic marketing initiatives.

Position Overview:
We seek an experienced and results-driven Marketing Manager with a minimum of 9 years of experience in E-commerce, B2B, B2C, and C2C marketing. The ideal candidate will lead our marketing strategy, focusing on customer acquisition, growth, and brand development across various channels, including both BTL and ATL activities.

Key Responsibilities:

• Strategic Leadership: Develop and implement comprehensive marketing strategies to drive customer acquisition, retention, and brand awareness across B2B, B2C, and C2C markets.
• Digital Marketing: Oversee the execution of digital campaigns, including SEO, SEM, social media, email marketing, and content marketing to enhance online presence and engagement.
• Content Development: Create compelling content that resonates with target audiences, ensuring alignment with brand messaging and marketing goals.
• Customer Acquisition: Design and execute customer acquisition activities, leveraging data analytics to track performance and optimize campaigns for maximum ROI.
• Team Management: Lead and mentor a high-performing marketing team, fostering a culture of creativity, collaboration, and continuous improvement.
• Market Research: Conduct market analysis to identify trends, competitive landscape, and customer needs, adapting strategies accordingly.
• Budget Management: Manage the marketing budget effectively, ensuring optimal allocation of resources to achieve business objectives.
• Reporting & Analytics: Monitor and report on marketing performance metrics, using insights to inform future strategies and initiatives.

Qualifications:

• Bachelor’s degree in marketing, business administration, or any related field.
• Minimum 9 years of experience in marketing, with a strong focus on commerce, B2B, B2C, and C2C marketing.
• Proven experience in SaaS marketing and executing both BTL and ATL campaigns.
• Demonstrated success in driving customer acquisition and growth through digital marketing strategies.
• Strong skills in SEO and content writing, with a portfolio of successful campaigns.
• Fluent in both Arabic and English, with excellent communication and presentation skills.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Experience in managing and developing marketing teams.

Why Join Us?
At Mazadak, we believe in empowering our employees and fostering a collaborative work environment. You will have the opportunity to lead innovative marketing initiatives and make a significant impact on our growth trajectory.

About The Role
We are seeking an experienced and results-driven Marketing Manager to lead our marketing initiatives in Riyadh. The ideal candidate will be responsible for developing and executing strategic marketing plans to increase brand awareness, drive customer engagement, and boost revenue growth.
Key Responsibilities:

• Develop and implement comprehensive marketing strategies aligned with business goals.
• Manage digital marketing campaigns including SEO, SEM, email marketing, and social media.
• Conduct market research to identify trends and customer preferences.
• Oversee branding, advertising, and promotional activities.
• Collaborate with sales, product, and creative teams to ensure consistent messaging.
• Analyze campaign performance and prepare regular reports for senior management.
• Manage the marketing budget and ensure optimal ROI.
• Build strong relationships with media, vendors, and industry influencers.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or related field (Master’s preferred).
• 5+ years of proven experience in a marketing management role.
• Strong knowledge of digital marketing tools and analytics platforms.
• Excellent communication, leadership, and organizational skills.
• Fluency in English; Arabic is a plus.
• Knowledge of the Saudi market and cultural landscape is highly preferred.