Marketing Manager📣 Job Ad

Join our Team
We are now looking for a Marketing Manager to support customer engagements, drive account-based marketing execution and create impactful customer experiences with specific CU/accounts. The responsibility includes engaging with the sales organization in ongoing business and new business opportunities ensuring leads generation for sustainable growth.

What you will do:

• Analyze the account from market, customers and competitors’ perspectives.
• Develop effective account strategy and plan for specific accounts per CU to accelerate adoption.
• Contribute to the high-performance marketing culture.
• Participate in sales account planning to share marketing insights and to develop insights for brand or specific portfolio positioning.
• Drive customer engagements and create impactful customer experiences within specific CUs, including planning, managing, executing and following-up on marketing campaigns around the customer journey driving collaboration between sales and marketing.
• Provide input on CU marketing content needs to global point of contact.
• Plan and execute customer-specific events, workshops, and activities based on global campaigns activation plans.
• Drive lead generation with specific accounts/CUs.
• Measure activation success and analyze needed changes.
• Build strong relationships with customer and account counterparts in order to engage early on in the sales journey and create the need for the customer.
• Help to position Ericsson as a market leader and stimulate market growth.

The skills you bring:

• Account marketing knowledge & skills.
• Market insight and analysis.
• Business Acumen.
• Customer insight.
• Speaking and presentation skills.
• Relationship building.
• Demand generation skills.
• Negotiations and value argumentation skills (customer/brand/portfolio).
• Analytical & problem-solving skills.
• Value Creation Knowledge.
• Project management.
• Domain knowledge (industry/portfolio).
• Communications skills (verbal/written).
• Presentation skills.

Preferred Qualifications & Experience Requirements:

• Customer knowledge.
• University degree in Business, Marketing, Communications or equivalent training/experience.
• 7+ years of relevant experience.
• Experience working in a dynamic and fast-moving environment.
• Understanding of digital communications.

Why join Ericsson?
At Ericsson, you´ll have an outstanding opportunity. The chance to use your skills and imagination to push the boundaries of what´s possible. To build solutions never seen before to some of the world’s toughest problems. You´ll be challenged, but you won’t be alone. You´ll be joining a team of diverse innovators, all driven to go beyond the status quo to craft what comes next.