Marketing Specialist

Job Title: Business Marketing Specialist - Transport and Logistics Services

Location: [Riyadh]

Job Type: Full Time

About Us

We are a leading company in the transport and logistics sector, committed to providing innovative solutions and exceptional service to our corporate clients. Our mission is to enhance supply chain efficiency through the latest technologies and customer-focused strategies.

Job Overview

We are looking for a skilled Business Marketing Specialist to develop and implement targeted marketing strategies in the transport and logistics sector. This role requires collaboration with cross-functional teams to drive growth, enhance brand presence, and build long-term relationships with clients through effective communication.

Key Responsibilities

Strategy Development: Design and implement B2B marketing plans tailored specifically for logistics service clients, focusing on attracting potential customers and enhancing brand awareness.

Content Creation: Produce high-impact materials (case studies, white papers, presentations) addressing sector-specific challenges.

Digital Marketing: Manage search engine optimization (SEO) and search engine marketing (SEM), email campaigns, and social media (LinkedIn and X) to attract corporate clients.

Market Research: Analyze trends, competitor activities, and customer needs to identify opportunities.

Sales Collaboration: Work with sales teams to create targeted marketing materials and campaigns.

Partnership Building: Develop relationships with industry associations and strategic partners.

Performance Analysis: Monitor key performance indicators and adjust strategies using tools like Google Analytics.

Client Engagement: Direct communication with clients to understand their needs and ensure their satisfaction.

Industry Trends: Stay updated on the latest innovations in logistics services (such as automation and sustainability) to enhance strategies.

Qualifications

Education: Bachelor’s degree in Marketing, Business Administration, or a related field.

Language: Proficiency in English (written and spoken) with exceptional customer communication skills.

Technical Skills: Proficiency in customer relationship management (CRM) systems (Salesforce, HubSpot), digital marketing tools, and data analysis.

Personal Skills: Team collaboration, multitasking, and problem-solving in a fast-paced work environment.

Preferred Qualifications:

Master’s degree in Marketing or Supply Chain Management.

Experience in marketing automation (*, Marketo).

Knowledge of logistics software (*, TMS, WMS).

What We Offer:

Competitive salary + performance bonuses.

Health insurance.

Opportunities for professional development.

Inclusive and innovative work culture.

How to Apply: Send your resume, cover letter, and portfolio of achievements (if any) to [ t@***************************** ].

We are an equal opportunity employer committed to diversity.

We are seeking a highly motivated and creative Marketing Specialist to join our dynamic marketing team. The ideal candidate will have a passion for developing and executing marketing strategies, creating engaging content, and analyzing performance metrics to help drive brand growth and customer engagement. The Marketing Specialist will play a key role in supporting marketing campaigns, conducting market research, and ensuring the company’s marketing efforts align with overall business goals.

Key Responsibilities:

• Develop, implement, and manage marketing campaigns across various channels, including digital, social media, email, and print.
• Create and manage content for the company's website, social media platforms, and marketing materials.
• Conduct market research and competitor analysis to identify new opportunities and trends.
• Assist in the creation of marketing strategies to improve brand awareness, engagement, and customer acquisition.
• Analyze campaign performance and generate reports on key metrics (ROI, traffic, conversion rates, etc.).
• Collaborate with cross-functional teams to ensure consistency and alignment in all marketing efforts.
• Help manage relationships with external agencies, vendors, and partners.
• Organize and attend promotional events, product launches, and trade shows when required.
• Stay up to date with the latest industry trends, tools, and technologies to ensure the company’s marketing strategies remain competitive.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Proven experience (typically 13 years) in a marketing role, preferably in digital marketing or campaign management.
• Strong understanding of marketing principles and best practices.
• Proficient in digital marketing tools and platforms (*, Google Analytics, social media advertising, email marketing software).
• Excellent written and verbal communication skills.
• Strong attention to detail with the ability to handle multiple projects and meet deadlines.
• Creative thinker with the ability to generate innovative ideas for marketing campaigns.
• Familiarity with SEO, SEM, and content management systems is a plus.
• Ability to work independently and as part of a team.

Preferred Skills:

• Experience with graphic design tools (*, Adobe Creative Suite) is a plus.
• Knowledge of video production and editing for marketing purposes is a plus.