Marketing Specialist

Please find below a job description for a Marketing and Social Media Account Manager, specifically designed to advertise vacancies:

Marketing and Social Media Account Specialist

Are you creative and passionate about turning ideas into successful marketing campaigns? Do you have excellent skills in managing content and interacting across social media platforms? If your answer is yes, we are looking for you to join our team!

We are looking for a Marketing and Social Media Account Specialist who has experience in developing and implementing digital marketing strategies and managing our brand presence effectively online. You will be responsible for developing and implementing innovative marketing campaigns, managing and creating content for all our social media platforms, analyzing performance, and engaging with our audience to enhance brand awareness and increase engagement.

We are seeking a highly motivated and creative Marketing Specialist to join our dynamic marketing team. The ideal candidate will have a passion for developing and executing marketing strategies, creating engaging content, and analyzing performance metrics to help drive brand growth and customer engagement. The Marketing Specialist will play a key role in supporting marketing campaigns, conducting market research, and ensuring the company’s marketing efforts align with overall business goals.

Key Responsibilities:

• Develop, implement, and manage marketing campaigns across various channels, including digital, social media, email, and print.
• Create and manage content for the company's website, social media platforms, and marketing materials.
• Conduct market research and competitor analysis to identify new opportunities and trends.
• Assist in the creation of marketing strategies to improve brand awareness, engagement, and customer acquisition.
• Analyze campaign performance and generate reports on key metrics (ROI, traffic, conversion rates, etc.).
• Collaborate with cross-functional teams to ensure consistency and alignment in all marketing efforts.
• Help manage relationships with external agencies, vendors, and partners.
• Organize and attend promotional events, product launches, and trade shows when required.
• Stay up to date with the latest industry trends, tools, and technologies to ensure the company’s marketing strategies remain competitive.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Proven experience (typically 13 years) in a marketing role, preferably in digital marketing or campaign management.
• Strong understanding of marketing principles and best practices.
• Proficient in digital marketing tools and platforms (*, Google Analytics, social media advertising, email marketing software).
• Excellent written and verbal communication skills.
• Strong attention to detail with the ability to handle multiple projects and meet deadlines.
• Creative thinker with the ability to generate innovative ideas for marketing campaigns.
• Familiarity with SEO, SEM, and content management systems is a plus.
• Ability to work independently and as part of a team.

Preferred Skills:

• Experience with graphic design tools (*, Adobe Creative Suite) is a plus.
• Knowledge of video production and editing for marketing purposes is a plus.