Digital Marketing Specialist📣 Job Ad

Job Description Overview

Social Media Specialist and Buyer at a marketing agency responsible for developing, implementing, and managing comprehensive social media strategies that include both organic and paid efforts for B2B clients.

This role combines creative content creation with strategic ad buying to enhance clients' online presence, drive engagement, and achieve marketing goals.

The specialist will work closely with B2B clients and internal teams to deliver measurable results, ensuring a cohesive approach to social media marketing that effectively reaches and engages business audiences.

Key Responsibilities

Develop Social Media Strategy

• Create comprehensive social media strategies tailored to B2B clients' goals and target audiences.
• Develop and maintain content calendars to ensure consistent posting and engagement.

Content Creation

• Create and write high-quality, engaging content for various social media platforms (*, Snapchat, Instagram, TikTok).
• Write compelling copy for posts, blogs, and social media updates.
• Collaborate with graphic designers and video editors to create multimedia content.

Community Management

• Monitor social media channels for trends, feedback, and engagement opportunities.
• Respond to comments, messages, and mentions professionally.
• Foster a sense of community and engagement among followers.

Campaign Management

• Plan, execute, and manage social media campaigns to promote B2B clients' products or services.
• Use social media advertising tools to boost posts and create targeted ad campaigns.
• Monitor campaign performance and adjust strategies as needed to achieve desired results.

Ad Creation and Management

• Design and create compelling ad copy and visuals tailored to B2B audiences.
• Set up, monitor, and manage social media ad campaigns across platforms like LinkedIn, Facebook, Instagram, Twitter, and others.
• Optimize ad performance through A/B testing and data analysis.

Budget Management

• Allocate and manage budgets for social media advertising campaigns.
• Track spending and ensure campaigns stay within budget while achieving maximum ROI for B2B clients.

Performance Analysis and Reporting

• Track and analyze social media metrics to assess campaign performance and effectiveness.
• Prepare regular reports on social media activities, highlighting key insights and recommendations.
• Use data to inform future strategies and improve overall social media performance.

Collaboration and Communication

• Work closely with B2B clients to understand their goals and preferences.
• Coordinate with internal teams, including marketing, design, and content, to ensure cohesive messaging.
• Stay updated with the latest social media trends, tools, and best practices.

Qualifications

Education and Experience

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Proven track record of successful social media campaigns and advertising initiatives for B2B clients.

Technical Skills

• Proficiency in social media platforms (*, Snapchat, Instagram, TikTok).
• Experience with social media advertising platforms (*, Snapchat Ads, Instagram Ads, TikTok Ads, Google Ads).
• Strong understanding of analytics tools (*, Google Analytics, Snapchat Analytics, Instagram Analytics, TikTok Analytics).
• Experience with A/B testing and performance optimization techniques.

• Develop and implement effective digital marketing strategies.
• Manage marketing campaigns on social media and email platforms.
• Analyze data and provide reports on campaign performance.
• Create engaging marketing content for social media and email.
• Collaborate with the design team to produce compelling visual content.
• Optimize the company website for improved user experience.
• Research and identify new opportunities to strengthen our digital presence.

• Bachelor's degree in Marketing or a related field.
• At least 2 years of experience in digital marketing.
• Strong background in managing social media and email marketing campaigns.
• Experience in data analysis and campaign performance reporting.
• Excellent communication and writing skills.
• Able to work independently and collaboratively.

• Develop and execute digital marketing campaigns across various platforms, including social media, email, search engines, and display advertising.
• Manage and optimize the company’s website and content to improve SEO and user experience.
• Analyze campaign performance and prepare detailed reports to measure effectiveness and ROI.
• Collaborate with creative teams to design engaging content and visuals for online marketing.
• Monitor industry trends, tools, and best practices to implement innovative strategies.
• Manage paid advertising campaigns (Google Ads, Facebook Ads, etc.) to maximize reach and conversions.
• Maintain and grow the company’s social media presence by creating and scheduling relevant content.

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in digital marketing, preferably in the hospitality or catering industry.
• Strong knowledge of SEO, SEM, and PPC strategies.
• Proficiency in digital tools and platforms (Google Analytics, Ads Manager, etc.).
• Excellent communication and analytical skills.
• Creative mindset with attention to detail.

• Background in the food and beverage or airport lounge industry.
• Experience managing multi-channel campaigns and working in a team-oriented environment.