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Contract TypeContract TypeFull-time
Workplace typeWorkplace typeOn-site
LocationLocationTaif
Join Roche as a Marketing Specialist (Consumer & OTC)
At Roche, you can express your unique qualities and thrive personally and professionally. Our aim is to prevent, stop, and cure diseases while ensuring everyone has access to healthcare. We're seeking a Marketing Specialist to lead brand and category growth through consumer-centric strategies and commercial execution.

Your Responsibilities:
  • Manage the entire brand and product lifecycle for the Consumer & OTC portfolio.
  • Execute integrated Go-to-Market strategies across retail, pharmacy, and e-commerce channels.
  • Translate consumer insights into effective brand strategies and campaigns.
  • Lead category management initiatives to maximize performance.
  • Develop consumer acquisition and retention programs.
  • Oversee trade marketing execution and in-store visibility.
  • Monitor market trends and competitor activities for growth opportunities.
  • Track performance metrics and analyze key indicators.
  • Collaborate with cross-functional teams for effective execution.
  • Ensure compliance with regulations and company policies.

Who You Are:
  • Experience in FMCG, consumer healthcare, or OTC marketing.
  • Expertise in consumer acquisition, retention, and integrated marketing.
  • Hands-on experience with category management and trade marketing.
  • Proficiency in analyzing metrics and market data.
  • Strong communication and stakeholder management skills.
  • Fluent in Arabic and English.

About Roche:
Roche is dedicated to advancing science and providing healthcare access. With over 100,000 employees globally, we have treated millions and conducted billions of tests. Join us in building a healthier future together. Roche is an Equal Opportunity Employer.

Requirements

  • Requires 2-5 Years experience

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