Digital Marketing Lead📣 Job Ad

About the Digital Marketing Lead Role

AlUla Club is seeking a Digital Marketing Lead to manage and drive its digital marketing initiatives. This full-time position, based in Medina, Al Madinah Province, requires a professional with 5-10 years of experience in digital marketing. The successful candidate will be responsible for designing and executing comprehensive digital strategies to enhance brand presence, engage the community, and increase ticket sales and merchandise revenue.

Core Responsibilities

The Digital Marketing Lead will oversee various aspects of the club's digital landscape, focusing on strategic development, platform management, content engagement, and performance analysis. This includes:

• Developing and implementing a comprehensive digital strategy aligned with club objectives.
• Managing and improving the club's mobile application and official website.
• Leading digital transformation initiatives, including system modernization and technology integration.
• Ensuring engaging content and optimizing digital fan engagement.
• Establishing KPIs, monitoring performance, and providing data-driven insights.
• Managing relationships with external vendors and technology partners.

Digital Platforms and Strategic Development

This role involves hands-on management and strategic oversight of AlUla Club's digital assets. Specific duties include:

• Managing the planning, development, and continuous improvement of the AlUla SC mobile application and official website.
• Overseeing content management, functional updates, technical enhancements, and overall platform performance.
• Coordinating with internal teams and external technology partners to ensure timely and high-quality delivery of digital products.
• Leading the club’s digital transformation initiatives, including modernization of digital systems, CRM adoption, automation, and technology integration.
• Identifying opportunities for digital innovation to enhance the fan experience and operational efficiency.

Engagement, Analytics, and Vendor Management

The Digital Marketing Lead will also focus on content strategy, performance measurement, and external partnerships:

• Ensuring digital platforms are consistently updated with accurate, relevant, and engaging content in collaboration with the media and marketing teams.
• Managing in-app and website content workflows, push notifications, and digital communication campaigns.
• Supporting and optimizing digital revenue streams such as ticketing, memberships, merchandise, and sponsorship activations.
• Establishing Key Performance Indicators (KPIs) for all digital channels and monitoring performance regularly.
• Preparing reports and dashboards that provide actionable insights to leadership and drive data-based decisions.
• Managing relationships with external agencies, software vendors, developers, and hosting providers, ensuring all solutions align with IT standards, digital governance, and the club’s long-term digital roadmap.

Required Qualifications and Experience

Candidates for this role should demonstrate a strong background in digital marketing and possess the following:

• A minimum of 5 to 10 years of experience in digital marketing or a related field.
• Deep understanding of current digital marketing trends, analytics tools, and customer engagement strategies.
• Proven ability to design and execute comprehensive digital marketing strategies.
• Experience in managing digital platforms, content, and vendor relationships.

Role Impact and Environment

The Digital Marketing Lead will play a critical role in enhancing AlUla Club's digital presence and fan experience. Success in this full-time position, located in Medina, Al Madinah Province, will be measured by improvements in digital engagement, growth in the user base and retention, successful implementation of the digital transformation roadmap, and timely delivery of digital initiatives. The salary for this position is not disclosed.