Digital Marketing Associate Director📣 Job Ad

About Red Sea Global and the Role

Red Sea Global (RSG) is a developer committed to positively shaping the places we live, work, and travel, with a focus on people and planet. The company's transformative programs contribute to achieving Vision 2030 and leading regenerative tourism globally. RSG is seeking a Digital Marketing Associate Director to join its team in Riyadh, Saudi Arabia. This is a full-time position requiring over 10 years of experience in the field.

Role Purpose

The primary purpose of this role is to lead, grow, and optimize all Residential Marketing corporate and destination digital channels and platforms. This involves developing engaging content and executing successful digital campaigns that meet or exceed specific business objectives within defined timelines and budgets. The Associate Director will work closely with PR & Communications, Marketing, Events, Trade, and Smart Destination teams to ensure consistent messaging, branding, audience targeting, engagement, and conversions across all digital touchpoints.

Leadership and Strategic Contributions

• Direct the implementation of the annual business plan and targets, aligning with the strategic agenda of the Digital Marketing function to achieve RSG’s vision, mission, and business objectives.
• Translate the Digital Marketing strategy for both the corporate brand (RSG) and the destination brand into operational business plans for Social Media Channels, Website Platforms, Content Creation, and digital Marketing Campaigns, monitoring performance and execution.
• Play a leading role in the Tourism Services component of RSG’s smart destination strategy.
• Direct the activities of the Digital Marketing team to ensure efficient work execution in line with strategic project management plans, policies, and procedures.
• Build and lead a motivated, engaged, and competent team by setting priorities, managing performance, providing feedback and coaching, and developing effective succession planning.
• Serve as a role model to ensure employee awareness and commitment to RSG’s vision, mission, values, fundamentals, and corporate strategy.
• Lead the preparation of the functional budget and monitor financial performance against the budget to identify costs, revenues, unsatisfactory performance areas, and potential improvement opportunities.

Digital Marketing and Content Development Responsibilities

• Develop, launch, and optimize marketing campaigns for RSG and the destination brand across social media channels, display advertising, search engine marketing (SEM), and remarketing to achieve objectives such as reach, consideration, and conversion.
• Collaborate with media agencies to develop and execute optimal digital marketing plans, ensuring timely implementation and detailed reporting against set KPIs.
• Execute and monitor digital marketing plans to enhance RSG and destination brand website page views, unique visitors, dwell time, and site stickiness.
• Upload and boost posts for ongoing projects by targeting specific audience channels on various social media platforms, utilizing fan acquisition ads, engagement tactics, Google Ads, YouTube Ads, and audience interaction.
• Measure and report performance of all digital marketing KPIs, including website visits, social media followers reached, post engagements, and conversions.
• Manage the corporate identity by sharing engaging business facts, activities, and corporate social responsibility projects across social media channels.
• Ensure the Social Media channels team responds to audience requests and questions consistently with reliable information to maintain RSG’s image.
• Analyze and report the impact of digital activities on brand awareness, defining ROI for social media campaigns.
• Analyze social media KPIs, identify areas for improvement, and implement action plans.
• Prepare monthly reports on audience engagements and comments, introducing new topics to foster interactivity.
• Monitor social media influencer performance, ensuring content consistency and alignment with business objectives.
• Evaluate end-to-end customer experience across multiple channels to enhance social media experience and attract more audiences.
• Develop innovative animations (motion graphic, infographic, GIF, VR, AR) with in-house and third-party agencies for differentiated content on social media and public spaces.
• Create ongoing hero, hot, and newsroom video content with the Digital Content team for social media channels to maximize engagements and support business objectives.
• Oversee all corporate video and photo production for staff and events.
• Create required visual assets for all digital platforms to maximize visitor interest.

Organizational Contributions

• Adhere to all relevant functional policies, processes, standard operating procedures, and instructions to ensure controlled and consistent work execution.
• Assist in preparing accurate and timely functional MIS statements and reports to meet corporate and functional requirements, policies, and standards.
• Apply safety, quality, and environmental management policies, procedures, and controls to ensure employee safety, legislative compliance, high-quality service delivery, and a responsible environmental attitude.
• Contribute to identifying opportunities for continuous improvement of Digital Marketing function systems, processes, and practices, considering international best practices, business process enhancement, cost reduction, and productivity improvement.

Work Environment and Experience

The Digital Marketing Associate Director will primarily be based at the Red Sea Global (RSG) Headquarters in Riyadh, Saudi Arabia, with potential travel as needed. Candidates should possess over 10 years of relevant professional experience to qualify for this full-time role.