Event Sales Lead

About the Role

Aramco Stadium is seeking an Event Sales Lead to join its team in Al Khobar, Eastern Region. This full-time role is central to driving new business acquisition, managing the sales pipeline, and converting inquiries into confirmed events for the stadium. The Event Sales Lead will proactively target corporate clients, agencies, government entities, and event organizers across the MICE (Meetings, Incentives, Conferences, and Exhibitions) and private events market.

Role Purpose and Objectives

Reporting directly to the Head of Private Events, the Sales Lead will support the entire sales cycle, from initial contact to signed contract. This includes ensuring all proposals are commercially sound, accurately scoped, and prepared for handover to Stadium Operations. The primary objective is to build and convert a high-quality pipeline of private events and MICE business, achieving individual revenue and activity targets while contributing to the overall profitability, occupancy, and reputation of Aramco Stadium as a leading events destination. The role requires 5-10 years of experience.

Key Responsibilities

• Manage a personal revenue target and a qualified pipeline of private events and MICE opportunities from inquiry to contract.
• Prospect new clients through cold outreach, networking, referrals, industry events, and digital channels.
• Qualify inbound and outbound inquiries, ensuring viability of stadium capacity, dates, services, and commercial terms.
• Prepare and present tailored proposals, site visit presentations, and commercial offers.
• Negotiate commercial terms within approved pricing parameters and escalate non-standard requests for approval.
• Maintain an accurate and up-to-date pipeline in the CRM system, tracking all leads and outcomes.
• Build and maintain strong relationships with corporate accounts, event agencies, and key clients.
• Conduct regular client meetings, site visits, and familiarization events.
• Develop detailed event proposals, incorporating space configurations, F&B packages, AV, technical requirements, staffing, pricing, and terms.
• Obtain feasibility confirmation and operational cost estimates from Stadium Operations for all proposals.
• Liaise with F&B Private Events Operations to obtain catering packages and costings.
• Lead contract negotiation and closing for deals, coordinating with Legal, Finance, Operations, and F&B for sign-off.
• Place and release provisional holds and confirm bookings in the venue calendar.
• Support the Head of Private Events at client meetings, industry events, and trade shows.
• Execute a complete handover of confirmed events to Stadium Operations through the Event Order and kick-off meeting.

Required Experience and Qualifications

• Bachelor's degree in Business, Marketing, Hospitality, Event Management, Tourism, or a related field.
• 5-10 years of experience in proposal writing, contract negotiation, and commercial deal management within a venue or events environment.
• Proven track record of achieving individual revenue targets and managing a qualified sales pipeline.
• Proficiency in CRM systems and sales reporting tools.

Work Environment

This is a full-time position based in Al Khobar, Eastern Region. The role involves close coordination with various internal teams including Stadium Operations, F&B Private Events Operations, Marketing & Communications, Security, Facilities, and Guest Experience.

Application Process

Salary details for this position will be discussed during the interview process.