Mgr Marketing Communications I

📣 إعلان

منذ ساعتين تقريبا

	نوع العقد	عمل مؤقت
	طبيعة الوظيفة	بالموقع
	الموقع	الخبر

وصف الوظيفة

About the Role

Le Méridien Hotels & Resorts is seeking a Marketing Communications Manager I to join its team in Al Khobar, Eastern region. This contract position is responsible for developing and executing the property's marketing plan, managing e-commerce opportunities, and fostering relationships with tourism bureaus and community leaders. The role requires 0-1 years of experience.

Key Responsibilities

Complete the marketing plan for the property and manage all e-commerce opportunities.
Develop and maintain strong working relationships with tourism bureaus and community leaders.
Assist in region-wide coordination of rooms, food and beverage, spa, and golf promotions.
Develop leisure marketing plans, including the distribution of rate offers, packages, and programs to build occupancy.
Maintain, update, and manage all property websites.
Coordinate offers and information for all publications and inserts related to brand loyalty reward mailings.
Develop brochures and property collateral materials, and participate in all property imaging work, such as signage.
Utilize and interpret reporting for marketing recommendations, including DMA source market reports, past guest lists, and tracking.
Review and analyze website and email campaign tracking for individual property sites, corporate campaigns, and ******* property reports.
Ensure a consistent marketing message across all advertising and collateral efforts.
Manage the marketing budget throughout the year, providing regular tracking, ROI analysis, and recommendations for future planning.
Track the return on investment (ROI) for all marketing initiatives, including online, direct mail, and print advertising.
Monitor actual versus planned marketing budgets and provide input on funding reallocation as needed.
Ensure consistency in the individual property's voice across all guest touchpoints and marketing communications, adhering to corporate graphic standards.

Market Analysis and Revenue Maximization

Evaluate new marketing opportunities for the property.
Ensure property representation on all quality internet sites with business potential.
Collaborate closely with respective Convention Bureaus and Chambers of Tourism.
Develop a strategic marketing plan for the property, encompassing group, leisure, and local efforts.
Plan and supervise all photo shoots, developing shot lists while considering property and brand image goals.

Relationship Building and Sales Support

Identify and communicate with distribution channels capable of selling distress inventory to drive property occupancy.
Provide all sales channels with creative and unique tools to assist in the sales and marketing of the property.
Act as a liaison between corporate and individual properties for program rollouts, ensuring properties leverage all corporate opportunities.
Work with media buyers to plan and execute advertising campaigns.
Assist the property in developing promotions for various campaigns, aligning with strategy, goals, and Look No Further prerequisites.
Support the property with materials, tracking/analysis, and presentations to owners.
Act on behalf of the property with all vendors, balancing quality work and price, requesting estimates, and approving materials as needed.

Administrative and Compliance

Maintain detailed files and records for all property marketing materials, including photo usage rights and vendor contracts.
Ensure the property adheres to all corporate marketing guidelines.
Approve all invoicing through the MarrCom office.