CRM & Lifecycle Senior

📣 إعلان

منذ يوم واحد

	نوع العقد	دوام كامل
	طبيعة الوظيفة	بالموقع
	الموقع	الدمام

وصف الوظيفة

About the Role

Silqfi is seeking a CRM & Lifecycle Senior to join its team in Dammam, Eastern region. This full-time role focuses on managing the customer journey from onboarding through retention, utilizing CRM tools to enhance user activity, reduce churn, and foster long-term engagement across all brands. The position requires 5-10 years of relevant experience.

Key Responsibilities

Design and manage the onboarding journey for newly acquired customers across all brands.
Build and maintain retention journeys and lifecycle flows using CRM tools.
Segment users based on behavior, activity, and lifecycle stage to personalize communication.
Identify churn risks early and develop automated flows to re-engage inactive users.
Continuously test and optimize messaging, timing, and channels (email, SMS, push, WhatsApp) within lifecycle campaigns.
Track key retention metrics such as activation rate, churn rate, and repeat usage, and report on journey performance.
Collaborate with the business team to align lifecycle campaigns with product updates and offers.
Coordinate with the Creative team for content and assets required within CRM journeys.

Qualifications and Experience

Proven experience in managing CRM/lifecycle marketing, preferably within fintech or a subscription/transactional product environment.
Hands-on experience with CRM/marketing automation tools such as Braze, CleverTap, HubSpot, or similar platforms.
Strong understanding of user segmentation, retention strategies, and churn reduction techniques.
Ability to work with data to track performance and identify patterns in user behavior.
Experience running multi-channel lifecycle campaigns across email, SMS, push notifications, and WhatsApp.