Assistant Manager Trade Marketing

About the Role

Qiddiya Investment Company is seeking an Assistant Manager - Trade Marketing to join their team in Riyadh, Riyadh Province. This full-time role involves developing and executing trade marketing strategies to drive awareness, demand, conversion, and commercial performance across Qiddiya's destinations, attractions, experiences, and campaigns. The Assistant Manager will support the creation of consumer propositions, go-to-market plans, promotional campaigns, and partner activation programs to maximize visitation and revenue generation.

Key Responsibilities

• Support the development and execution of trade marketing strategies aligned with business and destination objectives.
• Plan and execute marketing activities across trade partners, distributors, travel operators, ticketing platforms, and promotional channels.
• Develop and execute integrated go-to-market plans for destination experiences, attractions, promotions, and new offerings.
• Develop and manage promotional campaigns, special offers, packages, and value-added propositions in collaboration with commercial stakeholders.
• Collaborate with relevant stakeholders to define and enhance destination, attraction, and entertainment propositions, translating consumer insights into marketing messages.
• Implement trade marketing programs to increase awareness, consideration, bookings, and visitation, working with Digital Marketing teams to optimize campaign performance.
• Establish performance metrics and KPIs for trade marketing campaigns, tracking effectiveness and analyzing data to identify trends and improvement areas.
• Build and maintain relationships with internal stakeholders and external marketing partners, coordinating with destination operators, tourism partners, and agencies.

Go-to-Market Planning and Execution

This role involves coordinating cross-functional launch activities with Marketing, Commercial, Digital, Partnerships, and Operations teams. The Assistant Manager will support market segmentation and audience targeting strategies to maximize campaign effectiveness, ensuring timely delivery of marketing assets, promotional content, and activation materials.

Offer and Promotional Marketing

The Assistant Manager will be responsible for creating compelling offers that drive acquisition and conversion, monitoring promotion performance, and recommending enhancements. This includes supporting pricing and packaging initiatives from a marketing and customer proposition perspective.

Performance and ROI Management

A key aspect of this position is establishing performance metrics and KPIs for trade marketing campaigns and activations. The role requires tracking campaign effectiveness, conversion performance, customer acquisition metrics, and return on investment, as well as analyzing marketing and sales data to identify trends and prepare performance reports for management review.

Qualifications and Experience

Candidates should possess 5-10 years of relevant experience in trade marketing or a related field. The role requires close collaboration with various internal teams including Destination Marketing, Commercial, Sales, Partnerships, Loyalty, Digital Marketing, and Operations to ensure marketing initiatives effectively reach target audiences and deliver measurable business outcomes.