Senior Designer📣 إعلان

About the Role

Publicis Groupe Middle East is seeking a Senior Designer to join their team in Riyadh. This full-time role involves creating visual content across various communication touchpoints, bringing brand storytelling and product life through audio-visual media while adhering to global quality standards. The Senior Designer will also be responsible for designing and executing agile, integrated, cross-channel content initiatives, transforming concepts into reality efficiently.

Role Context and Collaboration

This position is an active member of the Publicis Content Product, Brand & Creative Team, collaborating regularly with content creators, copywriters, multimedia designers, and other key members across Publicis Group entities. The primary objective is to bring client brands to life for consumers through audio-visual media, requiring an understanding of diverse needs across various marketing platforms, particularly digital, and different audience segments.

Key Responsibilities

• Merge knowledge and experience with business and art objectives.
• Work independently on design-focused projects from concept to realization.
• Produce content for social media platforms including Facebook, Instagram, TikTok, Twitter, and YouTube.
• Consider information architecture to ensure relevance, accessibility, and visual processing.
• Leverage emotion to create memorable visual impact and ensure brand positioning aligns with usability.
• Collaborate with copywriters to ensure visual and copy synchronization for powerful content.
• Assist the Content Team in improving technical and creative performance.
• Stay informed on current content and technology trends relevant to client business.
• Perform consistently against published KPIs and scorecard objectives.
• Ensure projects are high quality and delivered on schedule, adhering to content briefings and workflows.
• Prioritize and manage multiple projects within proposed ideas and budget restrictions.
• Collaborate with editors and other brand and creative team members to implement creative direction.
• Ensure client compliance, process consistency, and quality assurance.

Technical and Creative Contributions

• Create and communicate concepts that engage peers and clients, supported by rationale.
• Perform video editing and animation tasks.
• Execute retouching and manipulation of images.
• Design comps, storyboards, initial graphic concepts, and final deliverables.
• Provide editorial, creative, and technical support to team members.
• Create content and design visual packages for digital and non-digital brand messages, including social media campaigns, marketing emails, PR, and print materials.
• Brainstorm and develop campaigns, working with clients on multiple projects.
• Proactively suggest new opportunities to client teams, with a focus on broader Groupe propositions.
• Participate in new business pitches as required.

Qualifications and Experience

• Bachelor's degree in communications, graphic design, photography, or equivalent work experience.
• Typically requiring 2-5 years of experience, including at least 2 years in an agency or similar role.
• A compelling portfolio showcasing work across a wide range of creative projects.
• Proven graphic design and layout skills in print, packaging, and especially for digital mediums.
• Demonstrable experience shooting and creating content for organic and/or paid social media, ideally focused on events, products, food, and/or lifestyle.
• Experience working with a multitude of sectors.

Required Skills and Attributes

• Strong understanding of aesthetics, visual communication flow, the golden ratio, the rule of thirds, color, and typography.
• A knack for strategic brainstorming, campaign development, creative brief development, and creative execution.
• Bilingual proficiency (English / Arabic) is ideal.
• Excellent written and verbal communication skills.
• Firm understanding of color theory and its importance in design, with an eye for matching elements to tone.
• Hands-on experience using post-production and design software such as Adobe Photoshop, Illustrator, Sketch, and InDesign (Mandatory).
• Experience with Adobe Premiere & Adobe After Effect (Advantageous).
• Excellent eye for detail and a passion for creating meaningful lifestyle content.
• An interest in analytics and an understanding of how creative content performs in a business setting.
• Willingness and ability to travel both domestically and regionally within the Middle East.