Brand Manager / Senior Brand Manager Oncology & Hematology SA

About the Role

Eli Lilly and Company is seeking a Brand Manager / Senior Brand Manager for Oncology & Hematology in Saudi Arabia. This full-time position is based in Riyadh and focuses on leading customer insight generation and strategic market analysis to support brand and molecule strategy development. The role primarily involves the Hematology portfolio, with a focus on Chronic Lymphocytic Leukemia (CLL) and Mantle Cell Lymphoma (MCL).

Key Responsibilities

• Lead the uncovering of customer insights from Healthcare Professionals (HCPs) and utilize strategic market data for brand strategy.
• Support life cycle planning, messaging development, and the implementation and execution of tactical plans.
• Integrate cross-functional partners and manage internal and external relationships to deliver marketing solutions aligned with global and affiliate strategy.
• Conduct external market analysis, monitor marketplace data, and provide recommendations based on brand implications.
• Partner with market researchers and agencies to investigate implications and draw conclusions from research.
• Communicate market information and insights to support brand strategy and maintain a strong understanding of the healthcare environment and competitors in KSA.
• Contribute to the marketing plan by leveraging knowledge of brand history and evolution, and use analysis to identify customer insights, Moments of Truth (MOTs), and conduct SWOT analysis.
• Participate in strategy development, insight generation activities, and brand planning processes.
• Develop local marketing plans with clear objectives, utilizing knowledge of the marketing mix and customer journey.
• Identify and apply the 'Launch readiness framework' for successful product launches and plan brand activities in line with local processes and policies.
• Work with Market Access on hospital formulary listings and tenders, and develop commercialization plans.
• Implement MCE brand solutions in collaboration with the Digital Marketing Manager and recommend specific marketing tactics.
• Test, monitor, and evaluate marketing tactics, adjusting plans as necessary, and use project management tools to oversee plans and timelines.
• Influence cross-functional decision-making for insights-based marketing strategies and manage vendors involved in tactical development.
• Develop relationships with key Thought-Leaders, patient support groups, and healthcare organizations.
• Partner with internal functions such as sales, medical, corporate affairs, and PAM on local, regional, and global levels.
• Monitor and evaluate marketing tactics, interpret results, and make recommendations to management based on market knowledge.

Qualifications and Requirements

• 5-10 years of experience in a relevant field.
• Demonstrated ability to uncover customer insights and utilize strategic market data.
• Experience in life cycle planning, messaging development, and tactical plan execution.
• Strong understanding of the healthcare environment, including competitor actions, particularly in CLL and MCL treatment landscapes in KSA.
• Proficiency in external and internal market analysis, including SWOT analysis.
• Experience in developing and implementing local marketing plans with clear objectives.
• Ability to manage vendor relationships and influence cross-functional decision-making.
• Strong financial management skills, including budget tracking and reconciliation.
• Must be legally authorized to work in KSA.

Work Environment and Conditions

This role requires domestic travel and may involve international travel. Occasional evening or weekend work may be necessary to meet business demands.

Professional Development

The successful candidate will be expected to stay current with professional development trainings and ensure myPM objectives are completed in line with company processes. Adherence to all company policies and procedures is required.