Digital Marketing Manager

About the Role

Mohammad Al Habib Real Estate is seeking a Digital Marketing Manager to join their team in Riyadh, Saudi Arabia. This full-time role involves leading digital marketing initiatives, with a strong focus on lead generation, CRM integration, and performance marketing. The manager will be responsible for overseeing the company's digital presence and optimizing campaign performance to achieve business objectives.

Key Responsibilities

• Create, lead, and manage the full lead generation, optimization, and CRM integration processes from inception.
• Maintain the CRM as the primary source for lead attribution and collaborate with IT to ensure data quality and completeness.
• Lead the development and implementation of the CRM system for all leads, attribution, reports, performance metrics, and business data, coordinating with IT, Sales, and Telesales teams.
• Manage all communications with the digital agency across social media platforms, ensuring brand consistency.
• Oversee MAH RE's presence on the Sakani platform, including listing completeness, project data, offers, and ranking, coordinating with Sales on Sakani-sourced leads.
• Manage property portal listings (Aqar, Bayut, and others), monitoring listing quality and lead performance.
• Develop and maintain a content calendar for timely and strategic posting.
• Oversee website analytics, conversion tracking, pixels, UTM structures, dashboards, and attribution models.
• Manage API integrations between websites, advertising platforms, CRM systems, call-tracking tools, WhatsApp, and other lead management platforms.
• Ensure accurate data flow, lead routing, source tracking, and campaign attribution across all digital touchpoints.
• Plan, execute, and optimize performance marketing campaigns across platforms such as Google Ads, Facebook Ads, Instagram, and LinkedIn.
• Analyze campaign performance metrics and adjust strategies to improve ROI.
• Monitor audience engagement, trends, and platform analytics to refine content and advertising approaches.
• Collaborate with designers, content creators, and marketing teams to develop compelling digital campaigns.
• Utilize artificial intelligence tools and stay updated on AI trends for creating visuals (photo and video).
• Stay updated on industry trends, social media tools, and emerging marketing strategies.
• Create weekly and monthly reports showcasing ROI, including CPL, CPS, and qualified leads.

Qualifications and Experience

• A minimum of 5 to 10 years of experience in digital marketing or a related field.
• Demonstrated experience in lead generation, CRM integration, and performance marketing.
• Proficiency in managing digital advertising platforms and analytics tools.
• Experience with property portals and real estate platforms is beneficial.

Required Skills

• Strong analytical skills for campaign performance and data attribution.
• Ability to work independently and as part of a team.
• Excellent communication and collaboration skills with stakeholders.
• Enthusiasm and self-motivation.
• Capability to work under pressure and meet deadlines, including outside of standard office hours and on weekends when necessary.

Work Environment

This is a full-time position based in Riyadh, Saudi Arabia. The role requires active contribution as a team player, fostering collaboration and maintaining open communication with stakeholders. Flexibility to work outside of office hours and on weekends may be required to meet deadlines.