Director Marketing📣 إعلان

About Qiddiya

Qiddiya is Saudi Arabia's flagship destination for entertainment, sports, and culture, located just outside Riyadh. As a cornerstone of Vision 2030, it spans over 360 km2 and will feature world-class attractions including a Formula 1-grade racetrack, theme parks, major sports venues, and performance spaces. Qiddiya aims to be a catalyst for economic diversification, job creation, and a new way of life, with construction progressing rapidly.

The Role of Director Marketing

The Director Marketing will lead the development and execution of marketing and audience growth strategies specifically for Qiddiya's Cultural and Heritage Program. This full-time role, based in Riyadh, focuses on driving visitor numbers, engagement, and commercial performance through integrated campaigns aligned with cultural programming and asset objectives. The position requires over 10 years of experience in senior marketing leadership within large-scale, consumer-facing environments.

Key Responsibilities

• Develop and lead comprehensive marketing strategies aligned with asset objectives, programming calendars, and commercial targets.
• Plan and execute integrated marketing campaigns across digital, social, media, PR, and on-ground activation channels.
• Define messaging frameworks and campaign narratives to translate cultural programming into compelling audience propositions.
• Drive visitor acquisition, attendance, and repeat visitation across local, regional, and international target segments.
• Manage audience segmentation, targeting, and conversion strategies to optimize footfall, dwell time, and engagement.
• Collaborate with Programming teams to translate cultural content into engaging campaigns and storytelling, ensuring authenticity and diversity.
• Support the Commercial team in promoting sponsorships, partnerships, and revenue-generating activities, integrating them effectively into campaigns.
• Define and track marketing KPIs, including reach, engagement, conversion, and attendance, optimizing strategies based on data and insights.
• Ensure consistency of messaging and communications across all marketing channels and coordinate with internal and external stakeholders.
• Align marketing strategy with Asset Management direction and Qiddiya Group marketing and communications functions, ensuring compliance with group standards.

Required Qualifications and Experience

• 12-15+ years of experience in senior marketing leadership roles within large-scale, consumer-facing environments.
• Proven track record in developing and delivering integrated marketing strategies and large-scale campaigns across multiple channels (digital, media, social, PR, on-ground activations).
• Demonstrated success in leading high-impact campaigns that drive significant audience reach, engagement, and attendance.
• Strong experience in audience acquisition, segmentation, and growth strategies, with proven ability to drive footfall and repeat visitation in large-scale environments.
• Experience managing campaigns targeting local, regional, and international audiences.
• Demonstrated ability to link marketing activities to commercial outcomes, including revenue growth and partner value.
• Experience supporting sponsorship visibility, partnerships, and monetization through campaigns.

Skills and Abilities

• Strong understanding of marketing KPIs, including conversion, engagement, and revenue contribution.
• Proficiency in using data analytics and audience insights to inform decision-making and optimize campaign performance across channels.
• Experience with performance marketing, digital analytics, and reporting frameworks.
• Proven ability to manage external agencies (creative, media, digital), media partners, and internal cross-functional stakeholders.
• Capability to operate effectively within complex, matrix organizations.
• Experience leading and developing marketing teams in fast-paced, high-visibility environments.
• Ability to operate under pressure with tight timelines and high expectations.

Work Environment

This is a full-time position based in Riyadh, Saudi Arabia, offering an opportunity to contribute to a significant national project. The salary for this role will be disclosed during the recruitment process.