Imported Food Private Brand Manager

About the Role

Meituan is seeking an Imported Food Private Brand Manager to join its team in Riyadh. This full-time role is responsible for the product planning, development, and category management of imported food within the company's Private Brand (PB) portfolio. The position requires 5-10 years of relevant experience.

Key Responsibilities

• Lead product planning, development, and category management for imported food under the company’s Private Brand (PB) portfolio.
• Develop localized product strategies, category structures, and assortment plans based on consumer preferences, market trends, competitive insights, and user behavior in the target market.
• Identify business opportunities through market research and data analysis, and continuously optimize SKU assortment, price architecture, product specifications, and category performance.
• Manage the end-to-end development of imported PB food products, including product selection, supplier coordination, product positioning, packaging development, pricing, import cost analysis, and launch planning.
• Collaborate with overseas suppliers and internal teams, including procurement, international supply chain, quality control, legal and compliance, marketing, and operations, to ensure successful product development and market launch.
• Coordinate import-related requirements, including product qualifications, food safety and quality standards, labeling and packaging localization, customs clearance, shelf-life management, and local regulatory compliance.
• Monitor product sales, profitability, inventory turnover, delivery lead times, and product quality, while continuously improving product competitiveness and category performance.
• Develop and optimize localized methodologies and processes for imported PB food management, enhancing the professionalism, efficiency, and forward-looking capabilities of the product planning system.

Qualifications and Experience

• 5-10 years of experience in product planning, development, or category management, specifically within the imported food sector or private brand portfolios.
• Demonstrated ability to develop and execute localized product strategies based on market insights.
• Experience in managing end-to-end product development cycles, from selection to launch.
• Familiarity with international supply chain processes, quality control, and regulatory compliance for imported food products.

Work Environment and Opportunities

This role offers the opportunity to contribute to the global expansion strategy of a leading Chinese retail enterprise. The successful candidate will be instrumental in building the Private Brand (PB) system from its foundation and creating tangible business value within an international team and a fast-growing environment.