Marketing Executive

About Unipal

Unipal is a platform focused on student discounts and experiences, connecting students with relevant brands and universities. The company is based in Bahrain, operates in Saudi Arabia and Oman, and is expanding across the region.

Role Overview

Unipal is seeking a Marketing Executive to join its team in Riyadh, Saudi Arabia. This full-time role focuses on expanding the student user base within the city, leveraging campus activities, social media, and campaigns with partner brands. The Marketing Executive will serve as Unipal's on-the-ground marketing presence in Riyadh, collaborating with the central marketing and content team, the KSA partnerships team, and Accounts Management.

Key Responsibilities

• Achieve monthly targets for app downloads, sign-ups, and active student users in Riyadh.
• Plan and execute campus activations, events, and promotional stands at universities in Riyadh.
• Develop and manage a student ambassador program across key university campuses.
• Conduct co-marketing campaigns with partner brands to drive redemption rates.
• Brief the central Content Creator on local content requirements and coordinate on-ground content creation.
• Manage local social media activities and community engagement for the Saudi audience.
• Track campaign performance, report on effectiveness, and propose adjustments.
• Build and maintain relationships with university student clubs, societies, and staff.

Qualifications and Experience

• 0-1 year of relevant experience.

Location and Work Type

This is a full-time position based in Riyadh, Riyadh, Saudi Arabia.

Application Process

Salary details for this position will be discussed during the interview process.