Marketing Manager Arabic Speaker Freelancer

About Informa PLC and Tahaluf

Informa PLC is a global events organizer. Tahaluf, a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF), operates as Saudi Arabia's largest B2B live and on-demand events organizer. Tahaluf is known for organizing large-scale events such as LEAP, Cityscape, Black Hat MEA, and CPHI Middle East, which have made a significant impact on the global events sector.

The Role of Marketing Manager, Arabic Speaker (Freelancer)

Tahaluf is seeking a Marketing Manager, Arabic Speaker, for a 12-month freelance contract based in Riyadh. This role is responsible for designing and delivering key aspects of the marketing strategy to achieve commercial objectives and revenue targets. The Marketing Manager will focus on brand delivery, accurate customer segmentation, data analytics, campaign planning, and multi-channel optimization.

Key Responsibilities

• Own and manage the marketing strategy, including planning, implementation, and optimization for both inbound and outbound marketing campaigns.
• Drive online traffic, leads, and conversions to meet strategic KPIs, providing regular updates on results.
• Analyze visitor and exhibitor digital behavior through continuous testing and reporting on channel and campaign performance, utilizing platforms such as Adobe Analytics and Google Analytics.
• Benchmark and set new KPI targets to enhance the performance of digital marketing campaigns.
• Collaborate with supporting agencies to develop the strategy and setup of all paid campaigns.
• Measure and optimize paid marketing efforts using vendor-specific dashboards, Google Analytics, and marketing analytics reports.
• Identify evolving SEO practices and work with internal stakeholders and external agencies to develop new digital campaigns.
• Develop new organic search growth strategies for each stage of the customer lifecycle, considering unique digital trends and platforms across international markets.
• Collaborate with content marketing and blog contributors to create high-quality content around relevant terms.
• Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.
• Design and implement testing and optimization strategies, including A/B testing, landing pages, and calls to action (CTAs).

Required Experience and Skills

• 5-10 years of experience in marketing roles.
• Proven ability to work with line reports and marketing teams to ensure successful delivery of marketing campaigns in line with agreed KPIs, event, and divisional strategy.
• Experience in line managing digital marketers to successfully implement campaign strategies.
• Ability to provide guidance, feedback, and inspiration to direct reports.
• Proficiency in Arabic is required for this role.

Work Environment

This is a freelance position based in Riyadh, Saudi Arabia. The role involves working within a team that fosters collaboration and creativity, contributing to large-scale projects under the guidance of a supportive leadership team.