Marketing Manager LEAP East Position

About the Role

Tahaluf is seeking a Marketing Manager for the LEAP East position. This contract role is based in Riyadh, Saudi Arabia, and requires 2-5 years of experience. The Marketing Manager will be responsible for designing and delivering key aspects of the marketing strategy for LEAP East to achieve commercial objectives and revenue targets.

Role Context: LEAP East

LEAP East, an initiative from the team behind LEAP, is located in Hong Kong and provides a platform for technology and trade. Supported by government authorities and institutional partners, the event aims to facilitate innovation and expansion for global leaders, enterprises, and scaleups across Asia, the Middle East, and worldwide.

Key Responsibilities

• Own and manage the marketing strategy, including planning, implementation, and optimization of inbound and outbound campaigns.
• Drive online traffic, leads, and conversions to meet strategic KPIs, presenting ongoing results in regular updates.
• Analyze visitor and exhibitor digital behavior using platforms like Adobe Analytics and Google Analytics to optimize plans.
• Benchmark and set new KPI targets to enhance digital marketing campaign performance.
• Collaborate with supporting agencies to develop and set up paid campaigns.
• Measure and optimize paid marketing efforts using vendor dashboards, Google Analytics, and marketing analytics reports.
• Identify evolving SEO practices and work with internal and external teams to develop new digital campaigns.
• Develop new organic search growth strategies tailored to customer lifecycles and international market trends.
• Collaborate with content marketing and blog contributors to create high-quality content.
• Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.
• Design and implement testing and optimization strategies, including A/B testing, landing pages, and CTAs.
• Line manage digital marketer/s and provide guidance and feedback.
• Monitor campaign performances, produce reports, and recommend changes based on data insights.
• Identify trends and insights, optimizing spend and performance accordingly, and share insights with the wider marketing team.
• Plan marketing campaigns to meet strategic objectives such as visitor attendance and exhibitor acquisition.
• Monitor operational implementation plans and ensure adherence to deadlines.
• Assist with marketing budget development and ensure digital elements of budget trackers are updated.
• Identify target audiences and key segments, assisting with the development of personas, value propositions, and messaging.
• Ensure timely and relevant communications are sent through a full mix of digital channels, optimized for each.

Qualifications and Requirements

• Significant experience in a digital marketing role at a manager level.
• Experience using Eloqua, Adobe Analytics, and Adobe Target.
• Analytical and questioning mindset.
• Solid experience with A/B web and email testing.
• PPC and SEO experience.
• Excellent time management skills and ability to manage multiple projects.
• Self-motivated with strong ability to work independently and collaboratively.
• Proven experience in achieving digital channel KPIs.
• Passion for digital marketing.
• Ability to communicate ideas clearly, effectively, and persuasively.
• Experience in database development and growth, including segmentation and personalization.
• Deadline and target-driven.
• Excellent verbal and written communication skills.
• Thorough understanding and experience of digital (PPC, SEO, online advertising) and direct marketing.
• Experience in building relationships with partners and stakeholders.
• Significant exposure to design and print suppliers/agencies.
• Strong copywriting skills.
• Experience working in a pressurized environment.
• Proficient in MS Office, including intermediate/advanced PowerPoint, Word, and Excel.
• Technology savvy, able to quickly adopt new technology solutions.

Desirable Skills and Experience

• Experience using marketing automation technology (preferably Eloqua).
• Experience working with CMS platforms (coding knowledge not required).
• Experience managing social media through scheduling platforms (*, Sprout Social, Hootsuite) and social media listening/sentiment analysis.
• Experience with marketing analytics and reporting platforms (Google Analytics/Adobe or others).
• Formal business/marketing higher education qualification.
• Experience using Eloqua and/or Adobe Experience Manager.

Work Environment and Additional Information

This is a temporary freelance contract position that can be performed remotely. Relocation or sponsorship support is not available. Tahaluf is committed to diversity and inclusion, welcoming applicants from all backgrounds and circumstances. Hiring decisions are based on qualifications and merit. A disability-friendly environment is provided, and support or adjustments for interview or selection processes can be requested.