Senior Content Writer

About the Role

Reef Group is seeking a Senior Content Writer to lead the development of high-quality written content across the Group’s brands, campaigns, digital platforms, and communication channels. This full-time position is based in Riyadh, Saudi Arabia, and requires 2-5 years of relevant experience. The role focuses on creating compelling, brand-aligned content that supports marketing objectives, strengthens brand identity, and drives audience engagement across multiple platforms.

Key Responsibilities

• Develop and write high-quality content for social media, websites, campaigns, product launches, digital platforms, advertisements, and marketing materials.
• Create strong Arabic copy aligned with each brand’s identity, tone of voice, and communication objectives.
• Develop campaign concepts, headlines, taglines, captions, scripts, product descriptions, and promotional messaging.
• Review, edit, and improve content produced by other team members to ensure quality, consistency, and accuracy.
• Collaborate with Marketing, Creative, Design, Social Media, E-commerce, Product, and other relevant teams.
• Adapt content for different brands, customer segments, platforms, and markets.
• Support the development and maintenance of brand tone of voice guidelines.
• Translate marketing objectives and creative briefs into effective written communication.
• Contribute to campaign ideation and creative brainstorming sessions.
• Ensure all content is culturally relevant, engaging, and aligned with audience expectations.
• Monitor content trends, cultural conversations, consumer behavior, and emerging formats.
• Support corporate and internal communication content when required.
• Manage multiple content projects and deadlines in a fast-paced environment.
• Mentor and support junior content writers when required.

Candidate Profile

The ideal candidate will possess strong Arabic writing skills, excellent storytelling ability, and a deep understanding of brand tone of voice. This role requires the ability to transform ideas, products, and campaigns into clear and impactful content.

Required Experience

• 2-5 years of experience in content writing or a related field.

Work Environment

This position is a full-time role based in Riyadh, Saudi Arabia. The Senior Content Writer will operate within a dynamic environment, contributing to the voice of Reef Group's brands during a period of regional and international growth.

Application Process

The salary for this position will be discussed during the interview process.