Senior Performance Marketing Specialist📣 إعلان

About the Role

Mina Excellence is seeking a Senior Performance Marketing Specialist to join our team in Riyadh. This full-time position focuses on driving digital growth through data-driven strategies and achieving measurable business outcomes. The specialist will lead performance marketing initiatives, optimize customer acquisition and retention, and maximize marketing return on investment across various digital channels, collaborating with cross-functional teams to ensure marketing efforts align with business growth and revenue objectives.

Key Responsibilities

• Develop and execute performance marketing strategies aligned with business objectives.
• Plan, launch, and optimize paid media campaigns across multiple digital channels.
• Build and optimize the customer journey from acquisition through conversion and retention.
• Analyze campaign performance and customer behavior to identify growth opportunities.
• Manage advertising budgets and maximize Return on Ad Spend (ROAS).
• Monitor and improve key performance metrics, including CPA, Conversion Rate, ROAS, and Customer Lifetime Value (LTV).
• Implement and maintain accurate campaign tracking using Google Analytics 4 and Google Tag Manager.
• Manage campaigns across Google Ads, Meta Ads Manager, and other relevant advertising platforms.
• Collaborate with content and creative teams to ensure campaigns align with performance objectives.
• Prepare regular performance reports and provide actionable insights to stakeholders.
• Stay updated with digital marketing trends, platform updates, and industry best practices.

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 4–6 years of experience in Performance Marketing or Growth Marketing.
• Proven experience managing paid advertising campaigns across multiple digital platforms.
• Mandatory experience within the Food & Beverage (F&B) industry.
• Demonstrated success in driving measurable business and revenue growth.
• Hands-on experience with Google Ads, Meta Ads Manager, Google Analytics 4 (GA4), and Google Tag Manager (GTM).
• Strong analytical, reporting, and problem-solving skills.
• Ability to manage multiple campaigns and priorities in a fast-paced environment.
• This position is open to Saudi nationals only.

Preferred Qualifications

• Experience working across both B2C and B2B business models.
• Experience in high-growth, multi-brand, or multi-business environments.
• Knowledge of attribution models and marketing automation tools.
• Experience using reporting tools such as Looker Studio or Power BI.

Work Environment and Opportunities

This is a full-time role based in Riyadh. The position offers the opportunity to contribute to a fast-growing and innovative organization. You will work on impactful marketing initiatives that directly contribute to business growth and collaborate with a dynamic team. The role also provides opportunities for professional development and career advancement.