Fleet Sales Manager

About the Role

Petromin Corporation is seeking a Fleet Sales Manager to oversee daily fleet sales operations and guide the sales team in achieving targets. This full-time position is based in Makkah, specifically covering Jeddah and Makkah, and involves implementing sales strategies, training personnel, and maintaining client relationships to enhance retention and satisfaction.

Key Responsibilities

• Develop sales forecasts and plans based on historical data, market conditions, and economic indicators, utilizing forecasting models tailored to fleet sales dynamics.
• Conduct detailed analyses of the automotive fleet market to identify trends, opportunities, and competitive threats.
• Create competitive pricing strategies for fleet sales, considering factors such as volume discounts, contract length, and total cost of ownership.
• Implement client segmentation strategies to tailor sales approaches based on fleet size, industry type, and purchasing behavior.
• Identify and develop optimal sales channels for reaching target fleet clients, including direct sales, digital platforms, and broker networks.
• Position vehicles effectively within the fleet market, highlighting features and benefits relevant to commercial users.
• Develop strategies for negotiating sales contracts that maximize profit while meeting client needs, focusing on terms, warranties, and service agreements.
• Leverage technology to enhance fleet sales processes, including CRM systems and data analytics platforms.
• Incorporate sustainability commitments into fleet sales propositions, emphasizing fuel efficiency and reduced emissions.
• Advocate for the adoption of new technologies to enhance operational efficiency in fleet sales and implement automation in sales processes.
• Keep the sales team informed about new models and features, focusing on aspects beneficial for fleet clients.

Fleet Sales Operations Management

• Supervise day-to-day fleet sales operations, working closely with fleet customers and internal stakeholders.
• Ensure all fleet sales targets are achieved on a monthly, quarterly, and annual basis.
• Develop and maintain key performance metrics to monitor the efficiency of fleet sales operations.
• Supervise the management of fleet vehicle inventory to align with sales forecasts and client orders.
• Oversee the onboarding of new fleet clients, ensuring smooth relationships and clear communication of terms and services.
• Ensure all fleet sales activities comply with local and international regulations affecting vehicle sales, leasing, and operations.
• Prepare and share fleet sales reports and analysis with the GM – Fleet Sales regularly.

Customer and Broker Relationship Engagement

• Identify and cultivate relationships with key brokers in the automotive sector to expand sales reach and penetration.
• Implement systems to monitor and evaluate fleet performance, ensuring alignment with sales goals and standards.
• Develop comprehensive training programs for brokers to ensure knowledge of products and sales policies.
• Design incentive programs that motivate brokers to prioritize vehicles in their offerings.
• Supervise the drafting and management of broker contracts to ensure compliance and protect company interests.
• Establish clear processes for resolving disputes between the company and brokers efficiently and fairly.
• Utilize broker networks to gather market intelligence and client feedback for strategic decision-making.
• Encourage the use of digital tools and platforms among brokers to enhance sales efficiency and customer engagement.

Product Knowledge and Specification Expertise

• Maintain in-depth knowledge of vehicle specifications, especially those critical to fleet clients, such as durability and total cost of ownership.
• Understand and communicate available customization options for fleet vehicles to meet specific client needs.
• Stay updated with technical updates and modifications in fleet models, ensuring accurate information dissemination.
• Provide expert consultation to clients regarding vehicle selection and configuration based on their specific operational needs.

Qualifications and Experience

• A minimum of 5-10 years of relevant experience in fleet sales or a similar automotive sales leadership role.
• Demonstrated ability to achieve sales targets and manage a sales team effectively.
• Strong understanding of market conditions, economic indicators, and competitive landscapes within the automotive fleet sector.
• Proficiency in CRM systems and data analytics platforms for sales management and tracking.
• Excellent negotiation, communication, and client relationship management skills.