Senior Digital Marketing Specialist Real Estate

About the Role

Takamul is seeking a Senior Digital Marketing Specialist to join its Marketing Team in Jeddah, Makkah, Saudi Arabia. This full-time role focuses on executing digital marketing strategies and managing advertising campaigns for real estate projects. The specialist will also oversee brand identity and marketing communications, ensuring consistency across all creative and promotional materials.

Key Responsibilities

• Plan, execute, and optimize digital advertising campaigns across platforms such as Google Ads, Meta Ads, Snapchat Ads, and TikTok Ads.
• Develop digital marketing strategies specifically for residential, commercial, and mixed-use real estate projects.
• Drive high-quality lead generation and optimize key performance indicators including Cost Per Lead (CPL), conversion rates, and marketing ROI.
• Manage advertising budgets and continuously monitor campaign performance.
• Collaborate with the Sales Team to enhance lead quality and improve conversion performance.
• Analyze campaign results and prepare regular performance reports.

Brand Management and Creative Supervision

• Oversee brand identities and ensure consistent implementation of brand guidelines across all marketing channels.
• Supervise the development and execution of creative concepts, advertising campaigns, and marketing materials.
• Review and coordinate the production of digital creatives, promotional videos, photography, and multimedia content.
• Oversee the design and production of printed marketing materials, including brochures, catalogs, presentations, banners, signage, and outdoor advertising.
• Ensure the quality, consistency, and accuracy of all advertising and promotional materials prior to publication or production.
• Coordinate with graphic designers, creative agencies, production houses, and printing suppliers.
• Support branding and marketing activities for new real estate project launches.

Marketing Communications and Coordination

• Maintain consistent brand messaging across digital, print, and offline marketing channels.
• Coordinate marketing content and media requirements for project launches, exhibitions, and promotional events.
• Work closely with internal teams and external agencies to ensure timely delivery of marketing campaigns and materials.

Experience and Qualifications

Candidates should possess 2-5 years of relevant experience in digital marketing, preferably within the real estate sector. A proven track record in managing digital advertising campaigns and overseeing brand communications is required.