Trade Activation Manager Household Care (Saudization)

About Reckitt

Reckitt is home to global hygiene, health, and nutrition brands, driven by the purpose to protect, heal, and nurture in pursuit of a cleaner, healthier world. The company is a global team dedicated to making high-quality hygiene, wellness, and nourishment accessible to all.

About the Role: Trade Marketing Manager

Reckitt is seeking a Trade Marketing Manager to join its team in Makkah, with operations covering Jeddah and Makkah. This full-time role involves leading the development of impactful strategies to enhance sales and market presence for Reckitt's brands. The manager will be responsible for applying expertise in the 4Ps to create innovative category strategies that align with brand vision within various marketplaces. This position requires 2-5 years of experience and will adhere to Saudization directives.

Key Responsibilities

• Collaborate with sales and marketing teams to implement go-to-market plans, product launches, in-store executions, and promotional activities.
• Utilize commercial and marketing data to inform decisions and develop compelling sales narratives, enhancing brand engagement and customer plans.
• Prepare Category-Channel files and Promotion consumption files monthly and quarterly for category growth analysis, including category sales forecasts versus actuals for regular and promotional stocks.
• Coordinate with brand, supply chain, and logistics teams to ensure timely communication and execution of central and local promotions across all Gulf markets.
• Analyze Market Share by Sales Channels (Modern and General Trade) using Ac Nielsen data and EPOS to identify distribution gaps and competitor activity.
• Understand Presence and Placement guidelines for the overall category and develop Planograms at store and channel levels.
• Support Demand Planning for upcoming months, aligning with liquidation plans for each region/channel, including SKU rationalization and Baseline reviews with control over stocks, residuals, and SLOBS.
• Define and deploy channel activation programs based on identified Physical Availability KPI targets.
• Monitor and track POSM spend, providing suggestions for optimization, raising purchase orders, and tracking payments.

Required Experience and Skills

• Strong understanding of the criticality of 4P planning and performance.
• Ability to effectively monitor Activation and Deployment plans, report variances, and suggest corrective actions.
• Proficiency in tracking Big Bet deliverables, in-store executions, and monitoring their impact on overall brands/segments (IMS, Shares, Sell out).
• Experience conducting market visits and retail audits to assess market conditions, brand positioning, competitor activity, and identify issues and opportunities for merchandising equipment.

The Sales Team at Reckitt

The Sales teams at Reckitt contribute to the company's purpose by fostering shared success with customers, ensuring access to high-quality hygiene, wellness, and nourishment both in-stores and online. The focus is on achieving outperformance across all channels within highly competitive categories, resulting in a dynamic and fast-paced environment where cross-functional collaboration is encouraged.

Commitment to Equality

Reckitt values potential alongside experience and encourages applications from individuals who may not meet every listed point but feel aligned with the role and company culture. All qualified applicants will receive consideration for employment without regard to age, disability, medical condition, color, ethnicity, race, citizenship, national origin, religion, faith, pregnancy, family status, caring responsibilities, sexual orientation, sex, gender identity, gender expression, transgender identity, protected veteran status, size, or any other basis protected by applicable law.