Category Manager

About the Role

Halwani Brothers is seeking a Category Manager to take full ownership of a category's performance. This full-time role, based in Jeddah or Makkah, Makkah region, involves overseeing all aspects of marketing, sales growth, and profitability. The Category Manager will develop and execute strategies to enhance category visibility, consumer engagement, and revenue generation.

Key Responsibilities

• Develop and implement category strategies to drive sales, market share, and profitability.
• Conduct in-depth market analysis to identify trends, consumer behavior, and competitive opportunities.
• Define category pricing, promotions, and distribution strategies to maximize revenue.
• Monitor category performance, making proactive adjustments to improve growth and profitability.
• Conduct monthly market visits, retail audit analysis, and prepare category overviews with action plans.
• Plan and execute marketing initiatives to strengthen category positioning and increase brand awareness.
• Develop and launch category-specific advertising, promotional, and digital marketing campaigns.
• Create and oversee marketing materials, ensuring consistency in messaging and brand representation.
• Evaluate campaign effectiveness using key performance metrics and optimize strategies accordingly.
• Manage the category’s social media presence, ensuring engaging and consumer-relevant content.
• Develop and execute digital campaigns that align with category objectives and drive consumer conversion.
• Oversee influencer marketing, paid media, and content strategy for category growth.
• Track digital performance metrics, adjusting strategies for better engagement and sales impact.
• Drive product innovation within the category, identifying opportunities for new SKUs and enhancements.
• Manage packaging development and ensure alignment with category positioning and profitability goals.
• Oversee consumer testing, refining products based on feedback and market insights.
• Optimize product lifecycle management, including launches, reformulations, and discontinuations.
• Independently handle agency partnerships for creative, media, and digital marketing.
• Negotiate and oversee supplier relationships for packaging, promotional materials, and activations.
• Ensure timely and high-quality execution of all category marketing initiatives.
• Monitor agency and supplier performance, ensuring cost efficiency and brand consistency.
• Manage category budgets, ensuring efficient allocation of resources to maximize ROI.
• Track and report sales, market share, and profitability metrics for category evaluation.
• Use data analytics and market research to drive informed category decisions.
• Prepare regular business reviews with insights and action plans for category growth.

Experience and Qualifications

• A minimum of 5 to 10 years of relevant experience in category management.
• Proven ability to independently drive category initiatives and manage product launches.
• Experience overseeing social media and digital campaigns.
• Demonstrated ability to handle agency and supplier relationships effectively.

Application Process

Candidates who meet the above qualifications are encouraged to apply. Salary details will be discussed during the interview process.