Head of Marketing (Real Estate)

About ADEL

ADEL is an investment company with a core focus on real estate, dedicated to thoughtful development that aims to enhance lives and strengthen communities. The company operates on principles of balance, integrity, and trust, which guide its investments and partnerships. ADEL leverages its extensive real estate expertise to identify and execute diverse opportunities across the sector, prioritizing sustainable growth and long-term value for stakeholders and communities.

Role Overview: Head of Marketing (Real Estate)

ADEL is seeking a Head of Marketing to lead its marketing function in Dammam, Eastern Region. This full-time role involves overseeing brand management, traditional and offline media, digital and performance marketing, content, events, and corporate communications. The Head of Marketing will be responsible for translating the company’s master development and investment strategy into sustained market demand, targeting end buyers, investors, sub-developers, institutional partners, and land purchasers. The position requires establishing and strengthening the marketing function through strategy development, process optimization, technology integration, vendor governance, and team capability building.

Key Responsibilities

• Develop and lead a multi-year marketing strategy for corporate brand, master-planned communities, developments, and investment products.
• Translate the annual business plan into an approved marketing plan, including campaign calendars, channel strategy, budget allocation, and sales contribution.
• Lead market, customer, and competitor analysis to inform positioning, messaging, and commercial recommendations.
• Build and protect the long-term destination brand of master-planned communities and ensure consistent application of ADEL’s Brand Guidelines.
• Lead end-to-end go-to-market strategies for project and phase launches, including teaser campaigns, pre-registration, launch events, and sustained marketing.
• Establish and monitor targets for lead volume, lead quality, cost per qualified lead, reservations, and channel performance.
• Oversee the full offline marketing channel mix, including outdoor advertising, print, radio, television, roadshows, and sponsorships.
• Manage sales galleries and experience centers, and direct the production of bilingual printed sales collateral.
• Oversee the digital ecosystem, including websites, SEO, paid and organic social media, search, programmatic advertising, and email marketing.
• Lead the development of the marketing technology stack, including CRM integration, analytics, and performance dashboards.
• Direct the production of high-quality bilingual content across film, CGI, photography, social media, and editorial.
• Manage corporate communications, public relations, media relations, and spokesperson support.
• Plan and deliver the annual events calendar, including project launches, investor events, exhibitions, and community activations.
• Develop and manage annual and quarterly marketing budgets, ensuring compliance with company policies.
• Lead the selection, negotiation, and performance management of marketing agencies and vendors.
• Build and develop the marketing function, defining structure, roles, objectives, processes, and capability plans.
• Lead, coach, and evaluate the marketing team, preparing monthly performance reports.
• Ensure all marketing activities comply with applicable Saudi real estate marketing and off-plan sales requirements.

Qualifications and Experience

• Academic Qualifications: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field is mandatory. An MBA or a recognized professional marketing qualification (*, CIM, digital marketing certification) is preferred.
• Work Experience: 10 to 12 years of total marketing experience, with a minimum of 5 years leading a marketing function, including team and budget responsibility.
• Real Estate Experience: Direct experience with a master developer or real estate developer, including project launches and the off-plan sales cycle, is mandatory.
• Channel Management: Demonstrated experience managing both traditional and digital marketing channels is mandatory.
• Target Audiences: Experience marketing to sub-developers, institutional buyers, land purchasers, investors, and end consumers is strongly preferred.
• Budget and Performance: Proven experience managing marketing budgets and lead-generation funnels against sales targets.
• Vendor Management: Proven track record of managing multiple agencies and vendors, including media, digital, events, print, signage, and production suppliers.
• Market Experience: Saudi or wider GCC market experience is strongly preferred.

Work Environment

This is a full-time position based in Dammam, Eastern Region, Saudi Arabia. The role involves leading a dedicated marketing team within ADEL, an investment company focused on real estate development.