Digital Marketing Specialist

About Influence Branding & Digital

Influence Branding & Digital is a brand and digital agency that assists organizations in clarifying and expressing their core business, vision, and purpose. The agency focuses on building brands with a strong emotional foundation to foster authentic connections with target audiences. Through storytelling, complex ideas are translated into clear and engaging narratives. The company collaborates with leading partners to develop globally informed strategies that resonate in local markets, providing exposure to diverse and impactful projects.

The Role of Digital Marketing Specialist

Influence Branding & Digital is seeking a Digital Marketing Specialist to join their team in Riyadh, Saudi Arabia. This is a full-time, on-site position. The specialist will be responsible for planning, executing, and optimizing digital campaigns across various online channels, including social media and search. The role involves close collaboration with internal content, design, and account teams to ensure brand consistency and effective storytelling across all digital touchpoints, supporting overall brand and marketing objectives.

Key Responsibilities

• Supervise content publishing and digital marketing campaigns across various digital platforms.
• Manage and oversee paid digital advertising, including Social Ads and Search Ads.
• Optimize digital content to maximize reach and engagement.
• Lead, supervise, and develop the publishing and digital marketing team, including managing publishing permissions.
• Ensure strict adherence to timelines and manage content approvals before publishing.
• Manage the website, oversee SEO strategies, and drive content marketing initiatives.
• Monitor platform performance, analyze data, and extract actionable recommendations.

Expected Outcomes and Deliverables

• Successful execution of digital marketing campaigns and optimized digital ads.
• Consistent content publishing aligned with an approved and updated calendar.
• Comprehensive periodic digital performance reports and KPI tracking dashboards.
• Improved search engine results and enhanced digital content.
• Continuous improvement recommendations based on thorough data analysis.

Qualifications and Experience

Candidates for this position should have 0-1 years of experience in a relevant field. The role requires a strong understanding of digital marketing principles and practices, with a focus on campaign management, performance monitoring, and data analysis.

Work Environment

This is a full-time, on-site role located in Riyadh, Saudi Arabia. The Digital Marketing Specialist will work closely with internal teams and clients to achieve brand and marketing objectives.