Market Researcher

About the Role

Reef Group is seeking a Market Research & Trends Specialist to join the Marketing Department in Riyadh, Saudi Arabia. This full-time role is responsible for analyzing market trends, customer behavior, competitor activity, and category developments. The specialist will generate insights to support marketing strategy, brand positioning, product direction, and overall business decision-making.

Role Context and Impact

The Market Research & Trends Specialist will play a key role in helping Reef Group understand market changes, consumer behavior, and emerging trends. This position supports stronger marketing, product, and commercial decisions across the Group’s portfolio of brands, contributing to the company's regional and international growth.

Key Responsibilities

• Conduct market research and analyze consumer, category, and industry trends.
• Monitor competitor activities, including pricing, promotions, product launches, campaigns, and market positioning.
• Track emerging trends across beauty, fragrance, fashion, retail, and consumer markets.
• Analyze customer behavior, preferences, purchase patterns, and market opportunities.
• Prepare market intelligence reports, presentations, and trend summaries for management and relevant departments.
• Support Marketing and Product teams with insights related to new products, campaigns, customer segments, and market opportunities.
• Conduct benchmarking studies across local, regional, and international competitors.
• Identify potential market gaps, emerging customer needs, and new growth opportunities.
• Gather and analyze quantitative and qualitative data from various research sources.
• Support customer surveys, market studies, focus groups, and other research activities as required.
• Translate complex research findings into clear business recommendations.
• Maintain updated market, competitor, and trend databases.
• Work closely with Marketing, Product, Commercial, Retail, E-commerce, and Strategy teams.
• Monitor cultural, social, digital, and consumer trends that may impact the Group’s brands and customer behavior.

Qualifications and Experience

• 2-5 years of experience in market research or a related analytical role.
• Strong research and analytical skills.
• A good understanding of consumer markets.
• Ability to translate data and market observations into clear and actionable insights.
• Commercially minded with an analytical approach.

Work Environment

This position is based in Riyadh, Saudi Arabia, within the Marketing Department of Reef Group. The role involves collaboration with various internal teams, including Product, Commercial, Retail, E-commerce, and Strategy.