Performance Marketing Specialist📣 إعلان

About *****

***** is a video-first communication and productivity platform. The platform supports users in recording, sharing, and extracting value from video content, including screen and camera recordings, transcription, AI summaries, and meeting notes. Since its launch one year ago, ***** has expanded to serve 40,000 users globally and is recognized as a leader in the video communications category in G2 reports.

About the Role: Performance Marketing Specialist

***** is seeking a Performance Marketing Specialist to manage its paid acquisition efforts end-to-end. This full-time, in-office position is based in Riyadh and requires 2-5 years of experience. The specialist will be responsible for running paid advertising campaigns across various platforms, focusing on efficient growth by acquiring high-quality users while optimizing customer acquisition cost (CAC).

Key Responsibilities

• Manage the complete paid funnel across Meta, YouTube, Google, TikTok, and Snapchat, from ideation and campaign setup to execution, reporting, and optimization.
• Plan and manage budgets across channels, allocating spend to opportunities with the highest performance potential.
• Drive user acquisition targets while continuously optimizing CAC and overall cost efficiency.
• Design and execute structured tests across audiences, creative assets, messaging, landing pages, and bidding strategies.
• Collaborate with creative and product teams to brief, iterate on, and deploy high-performing ad creatives.
• Develop and maintain reporting dashboards, translating performance data into actionable insights and next steps.
• Monitor performance daily and make data-driven adjustments to achieve acquisition and efficiency goals.
• Identify new avenues such as communities, forums, and marketplaces to drive additional users and effective conversions.
• Stay informed on platform updates, new ad formats, and emerging channels.

Performance Metrics

The Performance Marketing Specialist will be directly responsible for the following metrics:

• New user acquisition volume and quality.
• Customer Acquisition Cost (CAC) and its optimization.
• Cost efficiency (CPA / CPI / ROAS) across all channels.
• Funnel conversion rates from ad impression to user activation.

Application Process

Interested candidates should submit their CV along with samples of previous work. This should include details of campaigns managed, results achieved, and the channels utilized, demonstrating direct impact.