Sales Associate

About the Role

Al Rifai Arabia is seeking a Sales Associate to join their team in Riyadh, Saudi Arabia. This full-time role focuses on developing and maintaining wholesale customer relationships, identifying new business opportunities, and promoting the company's products to achieve sales targets. The Sales Associate will also be responsible for processing customer orders and ensuring effective coordination of pricing, delivery, payments, and customer service in accordance with company policies. The position requires 2-5 years of relevant experience.

Key Responsibilities

• Identify and approach potential wholesale customers to expand the customer base.
• Visit existing and prospective customers to present company products and offers.
• Promote products, communicate product benefits, and negotiate sales within approved company policies.
• Achieve assigned sales targets, revenue objectives, and customer acquisition goals.
• Develop sales opportunities with retailers, distributors, resellers, and other wholesale customers.
• Monitor market trends, customer demand, and competitor activities, reporting relevant information to management.
• Recommend suitable products and quantities based on customer needs and purchasing patterns.

Customer Relationship Management

• Build and maintain strong, professional relationships with wholesale customers.
• Understand customer requirements and provide appropriate product and service solutions.
• Follow up on customer inquiries, quotations, orders, and complaints.
• Maintain regular communication with customers to encourage repeat business and improve customer retention.
• Coordinate with relevant departments to resolve customer issues promptly.
• Maintain accurate customer records, contact details, purchasing history, and sales activities.

Order and Financial Coordination

• Receive customer orders and ensure accuracy of product codes, quantities, prices, and agreed terms.
• Prepare or submit sales orders through the approved company system.
• Verify product availability and coordinate with the warehouse team regarding stock allocation and order preparation.
• Follow up with logistics and delivery teams to ensure timely and accurate deliveries.
• Inform customers of order status, delivery schedules, and any changes affecting their orders.
• Coordinate the handling of shortages, damaged products, returns, and order discrepancies in accordance with company procedures.
• Provide customers with approved prices, discounts, promotions, and payment terms.
• Prepare quotations and communicate commercial offers within the assigned authority.
• Follow up on customer payments and outstanding invoices in coordination with the Finance Department.
• Monitor customer credit limits and payment due dates where applicable.
• Report overdue balances, payment delays, and potential collection risks to the direct supervisor.
• Ensure all sales transactions, discounts, returns, and customer commitments comply with company policies.

Sales Reporting and Compliance

• Prepare and submit daily, weekly, and monthly sales reports as required.
• Track sales performance against assigned targets and develop plans to address performance gaps.
• Maintain accurate records of customer visits, sales orders, quotations, and follow-up activities.
• Report customer feedback, product demand, market opportunities, and competitor pricing.
• Provide management with recommendations to improve sales, customer coverage, and business growth.
• Comply with company policies, sales procedures, pricing guidelines, and delegated authority.
• Coordinate with the Warehouse, Logistics, Finance, and Customer Service Departments to ensure smooth operations.
• Protect confidential customer information and company commercial data.
• Maintain professional conduct when dealing with customers and business partners.

Qualifications

• 2-5 years of experience in a sales role, preferably within a wholesale environment.
• Demonstrated ability to develop and maintain customer relationships.
• Proven track record of achieving sales targets.
• Strong communication and negotiation skills.
• Ability to coordinate effectively with internal departments.
• Proficiency in preparing sales reports and analyzing market data.