Dir Sales & Marketing📣 إعلان

About the Director of Sales & Marketing Role

Sheraton Hotels & Resorts is seeking a Director of Sales & Marketing to lead the sales department for properties with over 300 peak rooms and significant local catering revenue. This full-time position is based in Medina, Al-Madinah Al-Munawarah, and requires 2-5 years of experience. The role focuses on driving property sales objectives and revenue through proactive and reactive sales efforts, while building long-term, value-based customer relationships.

Key Responsibilities

• Lead the property's sales department, managing both reactive and proactive sales initiatives to achieve booking goals and revenue targets.
• Implement the brand's service strategy and initiatives across all sales processes.
• Develop and manage the marketing budget to create property-specific campaigns, promotions, and collateral aimed at driving revenue.
• Collaborate with regional marketing communications for the execution of regional and national promotions.
• Develop and implement property-wide strategies to meet or exceed the needs of the brand's target customer profile and associates, ensuring a return on investment.
• Create and manage strategic account plans for key demand generators in the market.
• Determine and execute marketing communication activities in conjunction with Regional Marketing Communications.
• Provide market and economic intelligence to inform sales strategy adjustments and meet customer expectations.
• Review market position reports, competitive analyses, and other resources to maintain awareness of the hotel's standing.
• Research competitor sales strategies to identify opportunities for increasing occupancy, RevPAR, and market share.
• Participate in sales strategy meetings, contributing input for weekly and overall sales strategies.
• Propose innovative marketing ideas and deployment strategies to enhance market share.
• Evaluate and support participation and account deployment with Area Sales and Group Sales teams.
• Serve as the primary sales contact for the General Manager, property leadership, Group Sales, and Area Sales leaders.
• Act as the main sales contact for customers, serving as their advocate.
• Provide expertise on sales processes and sales contracts.
• Liaise with Area Sales, Group Sales, Revenue Management, Event Management, Regional Marketing Communications, and other hotel departments.
• Participate in sales calls to acquire new business and close deals.
• Identify public relations opportunities and coordinate activities to support the marketing communication strategy.
• Support the General Manager with crisis communications coordination.
• Execute and support Marriott's Customer Service Standards and hotel's Brand Standards.
• Manage the operational aspects of booked business, including proposal generation and contract writing.
• Participate in and practice daily service basics aligned with the brand.
• Ensure a seamless transition between sales and operations, consistently delivering high service levels.
• Monitor and ensure the effective resolution of guest issues arising from the sales process.
• Maintain successful performance by increasing revenues, controlling expenses, and delivering a return on investment.
• Perform other duties as assigned to meet business needs.

Building Successful Relationships

• Develop strong partnerships with local organizations to enhance brand and product awareness.
• Manage internal key stakeholder relationships.
• Foster community and public relations through participation in local, regional, and national tradeshows and client events.
• Provide exemplary customer service to drive satisfaction and loyalty by understanding customer needs and monitoring their experience.
• Understand the hotel's primary target customer and their service expectations, offering business solutions that meet and exceed their needs.

Leadership and Team Development

• Develop sales goals and strategies, ensuring alignment with the brand's business strategy.
• Execute sales strategies to meet individual and team booking goals.
• Coach leaders of revenue-generating departments on effective revenue strategies and goal setting.
• Ensure the sales team effectively leverages Marriott International demand engines.
• Collaborate with Human Resources, Engineering, and Loss Prevention to ensure compliance with regulations.
• Partner with Human Resources to attract, develop, and retain talent.
• Establish effective structures, processes, jobs, and performance management systems.
• Set goals and expectations for direct reports, manage performance, and ensure accountability.
• Forecast talent needs and manage talent acquisition strategies with HR.
• Maintain an awareness of competitor sales personnel and execute recruitment plans with HR.
• Support sales associates with tools and training for winning catering solutions.
• Champion leadership development and workforce planning by assessing, selecting, and developing high-caliber talent.
• Identify, train, and mentor group sales associates, utilizing available on-the-job training tools.
• Transfer functional knowledge and develop group sales skills of other discipline managers.

Qualifications and Experience

Required:

• A 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or a related major; coupled with 4 years of experience in sales and marketing or a related professional area.
• OR
• A 4-year bachelor's degree in Business Administration, Marketing, Hotel and Restaurant Management, or a related major; coupled with 2 years of experience in sales and marketing or a related professional area.

Preferred:

• A 4-year college degree.
• Demonstrated skills in supervising a team.
• Lodging sales experience.
• Hotel industry work experience, demonstrating progressive career growth and a pattern of exceptional performance.