Marketing Communications Manager📣 إعلان

About the Role

National Initiative Human Resource Company is seeking a Marketing Communications Manager for a leading PIF-backed manufacturing organization. This full-time position is based in King Abdullah Economic City, Makkah, Saudi Arabia, and requires 5-10 years of relevant experience. The client is experiencing significant growth and transformation, operating within an innovation-driven environment that contributes to Saudi Arabia's Vision 2030 objectives.

Role Overview

The Marketing Communications Manager will lead integrated marketing, brand management, and public relations initiatives for one of the Kingdom's prominent industrial organizations. This role involves shaping the brand's reputation, market positioning, and corporate communications strategy. The successful candidate will drive brand excellence, execute marketing campaigns, manage corporate communications and media relations, and enhance the organization's presence across digital, traditional, and industry platforms.

Core Responsibilities

• Lead the development, implementation, and evolution of the company's brand strategy, positioning, and messaging framework.
• Ensure consistency of the brand's visual identity, tone of voice, and corporate narrative across all channels and touchpoints.
• Develop, maintain, and enforce corporate brand guidelines and governance standards.
• Manage and centralize brand assets including creative templates, photography, videos, and marketing collateral.
• Act as an internal brand ambassador by aligning internal stakeholders and external partners with brand standards.
• Design and execute integrated 360° marketing campaigns across digital, print, events, PR, ATL, and BTL channels.
• Oversee website content strategy, SEO/SEM initiatives, and user experience optimization in collaboration with digital marketing teams.
• Develop corporate content including videos, thought leadership materials, white papers, presentations, and social media assets.
• Support lead generation initiatives through strategic content and campaign execution.
• Develop and execute regional PR strategies to strengthen corporate reputation and market presence.
• Build relationships with media outlets, journalists, industry influencers, and key stakeholders.
• Position senior leadership as industry thought leaders through strategic communications and media opportunities.
• Manage PR, creative, and technical agencies, ensuring delivery against KPIs and contractual commitments.
• Establish crisis communication frameworks and reputation management protocols.
• Monitor brand health, share of voice, competitor activity, and market trends.
• Define campaign KPIs and analyze marketing effectiveness, ROI, engagement, and lead generation performance.
• Provide strategic recommendations based on data insights and market intelligence.
• Lead end-to-end planning and execution of trade shows, exhibitions, sponsorships, product launches, and corporate events.
• Manage event agencies, vendors, booth production, logistics, budgets, and on-site execution.
• Ensure all events align with corporate branding standards and business objectives.

Experience and Qualifications

Candidates should possess 5-10 years of experience in marketing communications, brand management, or public relations, preferably within a manufacturing or industrial sector. The role requires a strategic approach to brand reputation and market positioning.

Required Skills and Attributes

• Exceptional communication and storytelling capabilities.
• Strong strategic thinking and execution skills.
• Excellent stakeholder management and leadership abilities.
• Strong analytical mindset with a focus on performance measurement and ROI.
• High attention to detail and commitment to brand excellence.
• Ability to thrive in a fast-paced, dynamic environment.

Work Environment

This is a full-time position located in King Abdullah Economic City, Makkah, Saudi Arabia. The salary for this role will be disclosed during the recruitment process.