Marketing Specialist

About the Role

As a Marketing Specialist at شركة عمر الزرعة للتطوير العقاري in Al-Ahsa, Eastern Region, you will be responsible for developing and executing marketing strategies and plans. This full-time role focuses on strengthening the market presence of real estate projects, digital platforms, and services, contributing to lead generation, sales growth, and customer base expansion. The position requires 2-5 years of relevant experience.

Key Responsibilities

• Develop and implement marketing plans and strategies for real estate projects, digital platforms, and services, aligning with company objectives and sales targets.
• Create Go-To-Market (GTM) plans for new projects, products, and services, identifying target audiences and appropriate marketing channels.
• Conduct market research and competitor analysis, including pricing, trends, and customer behavior, to inform marketing plans.
• Plan, manage, and execute paid advertising campaigns across digital platforms such as Google Ads, Meta Ads, TikTok Ads, and Snapchat Ads.
• Define campaign objectives, target audience segments, and budgets, optimizing advertising spend for optimal results.
• Manage campaigns focused on increasing brand awareness, driving traffic, generating leads, and achieving conversion goals.
• Perform A/B testing and continuously optimize advertisements, audience targeting, and marketing messages.
• Monitor and analyze marketing performance metrics, including CPL, CPA, CPC, CTR, Conversion Rate, and ROAS.
• Collaborate with the sales team to monitor lead quality, analyze outcomes, and refine lead generation strategies.
• Develop and implement marketing plans for digital platforms and applications to increase user acquisition and engagement.
• Analyze customer journeys, landing pages, and conversion points, recommending improvements to increase registration and inquiry rates.
• Prepare marketing content calendars, write and review advertising copy and marketing messages tailored to specific projects and audiences.
• Coordinate with design, content, and production teams to ensure marketing materials align with objectives and brand guidelines.
• Monitor social media performance and develop content to enhance reach and digital presence.
• Execute and monitor email, SMS, and WhatsApp marketing campaigns for customer acquisition and retargeting.
• Contribute to SEO efforts by analyzing keywords and developing content aligned with search behavior.
• Prepare weekly and monthly marketing reports, analyzing campaign performance and providing data-driven recommendations.
• Maintain coordination with sales, operations, technology, design, and content teams to ensure integrated marketing efforts.
• Utilize analytics tools, spreadsheets, and AI tools for market research, analysis, and marketing efficiency improvements.

Qualifications and Requirements

• 2-5 years of experience in marketing, with hands-on experience in real estate and digital marketing.
• Strong strategic and analytical thinking skills.
• Ability to manage multiple campaigns simultaneously.
• Proficiency in making data-driven decisions.
• Demonstrated passion for achieving results and continuous improvement in marketing performance.

Work Environment and Growth

The company is committed to supporting professional growth and strengthening strategic, analytical, and creative skills. This role offers opportunities to work on diverse projects and collaborate with multidisciplinary teams to develop innovative marketing solutions. A salary commensurate with experience and qualifications will be offered, supporting career stability and long-term development within the company.