Marketing Specialist

We are looking for a creative, experienced, and results-driven Marketing Specialist with proven experience in the Food & Beverage (F&B) industry, particularly coffee shops, restaurants, and food chain businesses.

The ideal candidate must have a strong understanding of restaurant marketing, customer engagement, brand development, digital advertising, and promotional strategies that increase customer traffic and sales.

Key Responsibilities

• Develop and implement marketing strategies for multiple coffee shop and restaurant branches.
• Manage social media platforms, including Instagram, TikTok, Snapchat, and other relevant channels.
• Plan and execute seasonal campaigns, special promotions, product launches, and restaurant events.
• Create engaging marketing content, including food photography, short-form videos, reels, and promotional materials.
• Develop marketing initiatives to increase foot traffic, customer loyalty, and overall sales.
• Manage digital advertising campaigns through Meta Ads, TikTok Ads, Snapchat Ads, and Google Ads.
• Coordinate with branch managers to promote new menu items, specialty coffee products, and restaurant offers.
• Monitor competitor marketing activities, customer preferences, and local F&B market trends.
• Collaborate with influencers, content creators, and local businesses to increase brand awareness.
• Monitor online customer reviews and support the improvement of the brand's digital reputation.
• Analyze marketing performance and prepare monthly reports covering engagement, campaign results, and sales-related KPIs.
• Ensure consistent branding and marketing standards across all company branches.

Qualifications & Requirements

• Saudi nationality is required.
• Previous marketing experience in coffee shops, restaurants, or food chain businesses is required.
• Minimum 2 years of relevant marketing experience preferred.
• Demonstrated experience managing F&B social media accounts and marketing campaigns.
• Strong knowledge of digital marketing, content creation, and paid advertising.
• Familiarity with food photography, video production, and basic graphic design tools.
• Ability to develop creative marketing campaigns that attract customers and increase restaurant sales.
• Knowledge of the Saudi F&B market and consumer behavior.
• Good communication, planning, analytical, and organizational skills.
• Ability to manage marketing activities across multiple branches.
• Arabic communication skills required; English proficiency is an advantage.