Join us as a Digital Marketing Specialist at Vera Interior!We are in search of a professional who will be responsible for maintaining our brand's online presence and boosting sales through various marketing campaigns. If you live and breathe digital marketing, we want to talk to you.
Key Responsibilities:- Plan and execute all digital marketing operations, including SEO/SEM, email marketing, social media, and online advertising campaigns.
- Design, build, and maintain our social media presence.
- Measure and report performance of all digital marketing campaigns against goals (ROI and key metrics).
- Identify trends and insights and optimize spending and performance based on the insights.
- Brainstorm new and creative growth strategies.
- Plan, execute, and measure experiments and conversion tests.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
- Optimize conversion paths and improve user journey.
- Collaborate with agencies and other vendor partners.
- Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.
Requirements:• Bachelor’s/Master’s degree in marketing or related field.
• Proven working experience in digital marketing.
• Demonstrable experience in leading and managing SEO/SEM, email marketing, social media campaigns, and online advertising.
• Highly creative and experienced in identifying target audiences and designing digital campaigns that engage, inform, and motivate.
• Experience in optimizing landing pages and user funnels.
• Experience with A/B testing and multi-variable testing.
• Strong knowledge of web analytics tools (*, Google Analytics, NetInsight, Omniture, WebTrends).
• Practical knowledge of ad serving tools (*, DART, Atlas).
• Experience setting up and optimizing Google Adwords campaigns.
• Solid knowledge of HTML, CSS, and JavaScript development and constraints.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.