Performance Marketing / Paid Media Specialist📣 Job Ad

About the Role

Sumou Investment is seeking a Performance Marketing / Paid Media Specialist to join their team in Al Khobar, Eastern Region. This full-time role focuses on planning, launching, optimizing, and reporting on performance-driven digital campaigns across various platforms.

Key Responsibilities

• Manage paid campaigns across platforms including Meta, Google Ads, YouTube, TikTok, Snapchat, and LinkedIn.
• Oversee campaign budgets and optimize performance to achieve objectives.
• Drive qualified lead generation and improve key metrics such as CPL, CPA, CTR, and conversion rates.
• Develop and implement audience targeting, retargeting, and lookalike strategies.
• Manage campaign tracking using tools like GA4, GTM, Meta Pixel, and other relevant platforms.
• Conduct A/B testing across various elements including audiences, creatives, and campaign formats.
• Prepare comprehensive performance reports with actionable recommendations.
• Support media planning and budget allocation processes.

Required Qualifications and Experience

• Proven hands-on experience in paid media management.
• Strong knowledge of Meta Ads Manager and Google Ads platforms.
• Experience with TikTok, Snapchat, and LinkedIn advertising is preferred.
• Good understanding of GA4, conversion tracking, and digital analytics principles.
• Experience in the real estate, luxury, hospitality, or premium brands sectors is preferred.
• Good understanding of the Saudi market dynamics.
• Proficiency in both Arabic and English communication is preferred.

Application Requirements

Candidates should be prepared to share examples of campaigns they have personally managed, including specific performance metrics and results, to demonstrate their capabilities.