Marketing Development Manager

About the Role

Manar Al-Omran Group is seeking a Marketing Development Manager to lead marketing as a growth function across all Group business lines and markets. This full-time position is based in Dammam, Eastern Region, and requires over 10 years of experience. The role focuses on translating market intelligence into growth strategies, shaping value propositions, and building a consistent Group brand.

Role Expectations and Initial Focus

The initial phase of this role will involve diagnosing current marketing efforts and establishing foundational elements. This includes conducting a comprehensive marketing audit, mapping the market by segment and project pipeline, and developing a 12-month Group Marketing Plan and budget. The manager will also define Group brand architecture, refresh brand guidelines, and equip the Sales team with essential tools for new industrial ventures, including the aluminium complex and steel structure division.

Key Responsibilities

• Develop and align the Group marketing strategy with business objectives, including target segments, positioning, and resource allocation.
• Manage the annual marketing plan, calendar, and budget, ensuring alignment with Sales, Operations, and Export functions.
• Track construction, industrial, and giga-project pipelines (*, NEOM, Qiddiya, Red Sea Global) to inform targeted account plans.
• Conduct competitor analysis and capture customer insights to identify new segments and opportunities.
• Define clear value propositions and messaging for product lines, and plan product and service launches.
• Produce sales enablement tools such as presentations, catalogues, and case studies, and support key account programs and tenders.
• Act as custodian of the Group brand and corporate identity across all channels and materials.
• Manage the website, LinkedIn, and social media channels for lead generation, and run integrated digital campaigns.
• Select, plan, and deliver exhibitions, conferences, and sponsorships, measuring their impact on leads and pipeline.
• Support the Export function with market entry plans, localized collateral, and partner marketing.
• Build and lead the marketing team, manage agencies and suppliers, and control the marketing budget.

Qualifications and Experience

• A minimum of 10 years of experience in marketing, preferably within a related industry.
• Demonstrated ability to lead marketing as a growth function, beyond promotional activities.
• Experience in digital marketing, social media, corporate identity, and event management.
• Proven track record in generating qualified pipeline and revenue growth.

Work Environment

This is a full-time position based in Dammam, Eastern Region, Saudi Arabia. The role involves working across various Group business lines, including scaffolding, formwork, steel structures, aluminium, manufacturing, and trading, with a focus on markets in Saudi Arabia, the GCC, and export regions.