Senior Marketing Executive Food and Beverages

About the Role

SSC HR Solutions is seeking a Senior Marketing Executive, Food and Beverages, to manage marketing activities for multiple restaurant brands. This full-time position is based in Jeddah, Makkah, Saudi Arabia, and requires a hands-on and organized professional with 2-5 years of experience in the F&B sector. The role involves developing comprehensive marketing plans, executing campaigns, and monitoring performance to achieve measurable results for diverse restaurant concepts, including Thai cuisine and quick-service restaurants (QSR).

Key Responsibilities

• Develop annual and quarterly marketing plans, including campaigns, communication strategies, marketing calendars, and key performance indicators (KPIs).
• Maintain an updated marketing calendar across all brands, ensuring consistent brand identity while preserving each brand's unique positioning.
• Plan and execute product launches, promotional offers, seasonal campaigns, and brand awareness activities.
• Manage the full campaign cycle, from initial briefing and planning through execution and performance evaluation.
• Coordinate with operations, kitchen/R&D, supply chain, and finance teams to ensure successful launches and campaign implementation.
• Brief social media and creative agencies on campaign objectives, requirements, and deadlines.
• Review and evaluate creative deliverables to ensure alignment with brand guidelines and monitor agency performance, deliverables, and timelines.
• Develop and maintain marketing KPI dashboards using the Idara platform.
• Prepare weekly and monthly reports on campaign performance, sales impact, social media results, and customer feedback.
• Analyze performance data and provide actionable recommendations to improve marketing effectiveness.
• Monitor F&B industry trends, competitor activities, and marketing developments within Saudi Arabia.
• Identify new opportunities to increase brand awareness, customer engagement, and sales, recommending and testing new marketing initiatives based on market insights.

Performance Expectations

• Develop an approved marketing plan and a detailed three-month calendar within the first 15 days of employment.
• Deliver campaigns and product launches on schedule, accompanied by post-campaign performance reports.
• Maintain an accurate and reliable KPI dashboard, subject to regular review with leadership.
• Ensure effective agency management through clear communication and accountability.
• Provide data-driven recommendations to enhance campaign performance and business results.

Qualifications and Experience

• Proven experience in F&B marketing is required.
• 2-5 years of relevant professional experience.
• Demonstrated ability to manage marketing activities for multiple brands.
• Strong coordination skills and the capacity to translate marketing plans into measurable outcomes.

Work Environment

This is a full-time position based in Jeddah, Makkah, Saudi Arabia. The role requires collaboration with various internal teams and external agencies to achieve marketing objectives.

Application Process

Candidates who meet the above qualifications are encouraged to apply.